{"id":57674,"date":"2022-05-24T10:59:44","date_gmt":"2022-05-24T09:59:44","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=57674"},"modified":"2022-05-24T10:59:44","modified_gmt":"2022-05-24T09:59:44","slug":"live-your-break-nestle-partners-with-the-cocoa-trees-at-singapore-changi-to-promote-new-kitkat-senses","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/live-your-break-nestle-partners-with-the-cocoa-trees-at-singapore-changi-to-promote-new-kitkat-senses\/","title":{"rendered":"‘Live Your Break’ Nestl\u00e9 partners with The Cocoa Trees at Singapore Changi to promote new KITKAT Senses"},"content":{"rendered":"

Nestl\u00e9 International Travel Retail is partnering with The Cocoa Trees outlet at Singapore\u2019s Changi Airport this month (May 1-31) to launch its new KITKAT Senses Tablets. The \u2018Live Your Break\u2019 promotion has kicked off in the revamped The Cocoa Trees outlet in Terminal 3 departure but will also extend to its other outlet in Terminal 1 during the month.<\/p>\n

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Highlighting the KITKAT Senses Tablets in three flavours – launching into Asia this month – the promotion offers a GWP KITKAT Back-Pack to consumers spending a minimum of S$45 on KITKAT products. The campaign is enhanced through digital communication that emphasises the brand\u2019s positioning in GTR via the iconic Red Bus placed instore and social media \u2018stories\u2019 on The Cocoa Trees\u2019 Instagram and Facebook pages.<\/p>\n

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KITKAT\u00ae remains Nestl\u00e9\u2019s key strategic brand to drive recovery in 2022 with Senses a key driver of growth. The KITKAT\u00ae Senses Tablets were introduced in 2021 to appeal to travellers looking to indulge at a low out-of-pocket price. Offering a delicious multi-sensorial break on-the-go, the tablets were initially launched in three indulgent flavours, Caramel Crisp, Cookie Crumble and Hazelnut Crunch. Inside each bar is a shareable treat with 10 rows of irresistible inclusions on a classic KITKAT\u00ae wafer, enrobed in a smooth milk chocolate coating<\/p>\n

\u201cKITKAT has shown its resilience during the pandemic with travel retail sales reaching 60% of 2019 levels in 2021 and predicted to recover to almost 80% this year,\u201d<\/em> comments Nestl\u00e9 ITR General manager Stewart Dryburgh. \u201cIt\u2019s very encouraging to see that Asia is now beginning to open up again post-pandemic and Singapore is, without doubt, a key airport channel for our brands, particularly KITKAT.<\/em><\/p>\n

\u201cWhile the KITKAT Senses Tablets range was inititally introduced in 2021, for many travellers in Asia this will be the first opportunity to discover the range \u2013 including the newly launched flavour. More than ever, travellers are going to want to really \u2018live their breaks\u2019 and we\u2019re happy to invest in that ambition with this campaign.\u201d<\/em><\/p>\n

As borders open within Asia, this GWP will be extended across the region.<\/p>\n

KITKAT\u00ae Senses Tablets offer a delicious multi-sensorial break on-the-go. Available in three indulgent flavours, Caramel Crisp, Cookie Crumble and Hazelnut Crunch, inside each bar is a shareable treat with 10 rows of irresistible inclusions on a classic KITKAT\u00ae wafer, enrobed in a smooth milk chocolate coating. New Roasted Almond Flavour will also be introduced later this year.<\/p>\n

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Nestl\u00e9 International Travel Retail is partnering with The Cocoa Trees outlet at Singapore\u2019s Changi Airport this month (May 1-31) to launch its new KITKAT Senses […]<\/p>\n","protected":false},"author":4,"featured_media":57714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,1,477],"tags":[119,120,69,39,11332,11331,8094,857,4556,216],"class_list":["post-57674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-latest-news","category-latest-promotions-in-duty-free","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-kitkat-senses-roasted-almond-tablet","tag-kitkat-senses-tablets","tag-nestle","tag-singapore-changi-airport","tag-the-cocoa-trees","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/57674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=57674"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/57674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/57714"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=57674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=57674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=57674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}