Nick Cook, General Manager Europe & Americas, Diageo Global Travel<\/strong>, said: \u201cI would like to thank our partners at Dufry, Heathrow and JCDecaux UK for this collaboration. We are thrilled to start the roll out of this new brand world for Johnnie Walker Blue Label at Heathrow\u2019s Terminal 5.<\/p>\nThe luxury consumer base in the travel retail industry is a key growth driver for the channel so we\u2019re delighted to bring a luxury icon such as Johnnie Walker Blue Label to the table. We understand shoppers expect outstanding service, attention to detail and premium gifting solutions and we have worked closely with our partner agencies at Bulletproof and Circle Square to bring these ambitions to life through the pop-up experience.<\/p>\n
Gifting is a key pillar of our pioneering Category Strategy and our commitment to creating a stronger travel retail industry. We\u2019re pleased to be able to provide our shoppers with this latest premium gifting service from this much-loved brand.\u201d<\/p>\n
John Williams, Diageo Global Scotch Director,<\/strong> added: \u201cThis brand new concept is part of our wider global strategy for Johnnie Walker Blue Label, opening up an electrifying world of disruptive luxury for consumers to experience for themselves.<\/p>\nWe are striding forward and engaging with a new generation of whisky drinkers and I\u2019m delighted to see the brand\u2019s luxury heritage being brought to life this way. It\u2019s important to us that shoppers can discover the true depths of flavour this iconic brand has to offer.\u201d<\/p>\n
Speaking on behalf of Dufry, Fred Creighton, CEO<\/strong> for the UK said: \u201cAcross our business we constantly strive to deliver innovative and engaging experiences in our stores for customers. This exciting and immersive activation does just that. We are delighted to work in close partnership with Heathrow, Diageo and JCDecaux UK to create this striking new pop-up space for a truly iconic brand.\u201d<\/p>\nFraser Brown, Retail & Property Director<\/strong> at Heathrow Airport said; \u201cI am proud that we are launching another quaternity \u2013 a four way partnership between Heathrow, Diageo, Dufry and JCDecaux UK \u2013 to bring this new immersive experience to the airport, so our shoppers can explore the luxury world of an iconic brand such as Johnnie Walker Blue Label, particularly ahead of the summer period. We\u2019re committed to offering our shoppers these unique luxury experiences whilst also educating them on responsible drinking, like Diageo\u2019s Lounge 0.0% at Heathrow and the One Too Many campaign, to maintain a safe and enjoyable drinking environment at the airport for our passengers.\u201d<\/p>\nThe activation is now live in the World Duty Free store in Heathrow Terminal 5 until 19th June 2022.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Johnnie Walker is inviting passengers to enter the luxury world of Johnnie Walker Blue Label in a striking new experiential hub at Heathrow, Terminal 5.<\/p>\n","protected":false},"author":3,"featured_media":57867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[200,963,105,451,742,4870,996,103,273],"class_list":["post-57860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-blue-label","tag-dufry","tag-heathrow","tag-johnnie-walker-blue-label","tag-johnnie-walker-duty-free","tag-lhr","tag-t5","tag-whisky","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/57860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=57860"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/57860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/57867"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=57860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=57860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=57860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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