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As Summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House\u2019s latest collections envisioned for warm season.<\/p>\n
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Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days.<\/p>\n
Upon bags, shoes, and accessories, pattern comes to the fore with the House\u2019s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House\u2019s archive-inspired Beloved lines. The women\u2019s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits. The men\u2019s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers.<\/p>\n
The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown\u2014the Summer escape of choice for many artists and creatives. Stills and video capture a cast of characters partaking in a series of activities on the quaint northern tip of Cape Cod, such as swimming, sunbathing, and strolling around the lighthouse.<\/p>\n
As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House\u2019s century-long legacy in travel.<\/p>\n