{"id":58507,"date":"2022-07-12T11:02:29","date_gmt":"2022-07-12T10:02:29","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=58507"},"modified":"2022-07-12T11:02:29","modified_gmt":"2022-07-12T10:02:29","slug":"quality-street-launches-limited-edition-oriental-selection-exclusively-with-dubai-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/quality-street-launches-limited-edition-oriental-selection-exclusively-with-dubai-duty-free\/","title":{"rendered":"Quality Street launches limited edition ‘Oriental Selection’ exclusively with Dubai Duty Free"},"content":{"rendered":"

Nestl\u00e9 International Travel Retail (NITR) has released the exciting new Mackintosh\u2019s Quality Street Oriental Selection featuring four unique regional flavours as a travel retail exclusive with Dubai Duty Free (DDF) this summer.<\/p>\n


\nThe 251.4 gram product was introduced on 4 July ahead of the Eid Al Adha holidays in selected DDF stores, including the travel retailer\u2019s Foodplus outlets, at Dubai International Airport.<\/p>\n

The activation for the premium chocolates is supported by a two-month promotional campaign with point-of-sale materials including product gondolas and pillars. These are being supported in selected locations with sampling opportunities.<\/p>\n

To drive awareness of the new product, DDF is running a social media campaign to highlight the new chocolates across July and August.<\/p>\n

Quality Street Oriental Selection praline chocolates are delectable, indulgent creations, with 30 pieces of the special confectionery served in a golden tray inside each beautiful, eye-catching tin.<\/p>\n

The four unique flavours which give multi-sensorial tastes are Rose Pistachio, Qamar El Din, Baklawa Pistachio and Mohalabiya, all housed in rich, smooth chocolate shells.<\/p>\n

The Rose Pistachio variant is filled with creamy pistachio, topped with rose jam; Qamar El Din contains a sweet and tangy apricot-based filling; Baklawa Pistachio is filled with roasted pistachio and flaky toasted baklawa pieces; and Mohalabiya contains a creamy and fragrant mohalabiya filling, infused with orange blossom flavour.<\/p>\n

This is the first time ever that pistachio, mastika liqueur and jam has been used in the production of Quality Street chocolates.<\/p>\n

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NITR Marketing Manager Tamara Spada said: \u201cThe unique combination of ingredients in the Oriental Selection makes this one of the most innovative ever releases from the great Mackintosh\u2019s Quality Street brand. These indulgent treats produce a real burst of great flavour with each premium chocolate.<\/em><\/p>\n

\u201cDubai Duty Free is long-established as one of our most important travel retail partners and we see their high-class stores as a natural home for a travel retail exclusive release of this superb quality. <\/em><\/p>\n

\u201cQuality Street Oriental Selection is another great example of innovative confectionery from Nestl\u00e9 which will have a unique appeal for the travelling consumer.\u201d<\/em><\/p>\n

Dubai Duty Free Senior Vice President for Purchasing, Sharon Beecham added: \u201cWe are delighted to launch the new Mackintosh\u2019s Quality Street Oriental Selection to coincide with Eid Al Adha. This is another example of NITR\u2019s innovative approach to a much-loved brand and we look forward to hearing the feedback from our customers on the four unique regional flavours.\u201d<\/em><\/p>\n

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Here\u2019s a delicious and perfect gift to celebrate Eid. Quality Street Oriental Selections are now available at Dubai Duty Fee!\ud83c\udf6c#EidGifts<\/a> #DubaiDutyFree<\/a> pic.twitter.com\/0C2Djo9pBo<\/a><\/p>\n

— Dubai Duty Free (@DubaiDutyFree) July 8, 2022<\/a><\/p><\/blockquote>\n