{"id":58586,"date":"2022-07-13T12:58:57","date_gmt":"2022-07-13T11:58:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=58586"},"modified":"2022-07-13T12:58:57","modified_gmt":"2022-07-13T11:58:57","slug":"amarula-launches-african-gin-made-from-marula-fruit-spirit","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/amarula-launches-african-gin-made-from-marula-fruit-spirit\/","title":{"rendered":"Amarula launches African Gin made from Marula fruit spirit"},"content":{"rendered":"

South Africa\u2019s famous cream liqueur brand Amarula, has expanded its product line with launch of Amarula African Gin.<\/p>\n

<\/p>\n

According to the brand owned by Distell, this is the first and only gin made from a spirit distilled from wild, hand-harvested marula fruit.<\/strong><\/p>\n

The launch of the new drink follows the company\u2019s debut of a vegan variant of its cream liqueur dubbed Amarula Vegan targeting the growing proportion of consumers that are adopting plant-based diets.<\/p>\n

Amarula African Gin\u2019s gentle juniper notes, subtle orange blossom and peppery Ghanaian grains of paradise perfectly complement the exotic marula fruit.<\/p>\n

With a light, sweet orange flourish and spicy backbone \u2013 this refreshing, uniquely African gin is made for savouring and sharing.<\/p>\n

Skilfully crafted, the gin has already bagged its first award, a gold standard in Gin Masters 2022 super premium category.<\/p>\n

\"\"

Gin demand grows in South Africa<\/strong><\/p>\n

Launch of the unique, complex, yet delicate spirit is timely as Gin is now the second most popular liquor category in South Africa, having overtaken vodka and now positioning itself firmly on the heels of whisky.<\/p>\n

The spirit \u2013 whether 43% alcohol by volume (abv) or ready-mixed \u2013 is consistently gaining ground and tempting consumers away from other more mainstream alcohol beverages.<\/p>\n

For many years, the two leading liquor categories in South Africa were whisky and brandy. In year 2018\/2019, according to Edward Snell Marketing Director \u2013 Melanie Campbell, vodka matched brandy in value and in June 2020, gin sales exceeded vodka and in 2021 it became 3% larger in value, making it the second largest spirit category in the country.<\/p>\n

In 2020, spirits accounted for 21.4% of the industry value, but there was a significant shift over the next 12 months and spirits \u2013 in general \u2013 account for 27.2% of the alcohol market value.<\/p>\n

Consumption of the liquid is reported to have grown 50% and distilleries expanding to 65 in 2019, and still counting.<\/p>\n

Gin consumption is also growing steadily across the globe as by 2023, the category is expected to see a volume CAGR of 4.2% globally, with most growth coming from non-traditional and emerging markets, such as Japan, Nigeria, Mexico, Brazil, South Africa and Russia.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

South Africa\u2019s famous cream liqueur brand Amarula, has expanded its product line with launch of Amarula African Gin.<\/p>\n","protected":false},"author":4,"featured_media":58587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[2474,11547,11548,2309,5022,10389,69,39,76,251,216],"class_list":["post-58586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-amarula","tag-amarula-african-gin","tag-amarula-duty-free","tag-big-five-duty-free","tag-distell","tag-distell-international","tag-duty-free","tag-dutyfree","tag-gin","tag-south-africa","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/58586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=58586"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/58586\/revisions"}],"predecessor-version":[{"id":58590,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/58586\/revisions\/58590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/58587"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=58586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=58586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=58586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}