Highland Scotch whisky brand Glenmorangie has revealed a new look for its core range to better reflect the flavours of each expression.<\/p>\n
<\/p>\n
The new packaging for Glenmorangie The Original, The Lasanta and The Quinta Ruban aims to combine \u2018elegance, luxurious materials and a sense of fun\u2019.<\/strong><\/p>\n Louise Dennett, Glenmorangie global head of brand, said: \u201cOur whisky is truly delicious and our reimagined packaging brings its flavours to the fore. We see this as an opportunity to welcome new drinkers with a playful elegance, which reflects our creativity in whisky making; and to ensure our single malt stands out by using bold colours and enhanced branding.\u201d<\/em><\/p>\n The refreshed packaging includes a more \u2018elegant\u2019 bottle shape, with wider shoulders, a tapered neck and stopper, and a swirled detail inspired by Glenmorangie\u2019s Signet icon on the base.<\/p>\n The carton and labels have also been updated to ensure they stand out on shelves, featuring \u2018vivid\u2019 colours to reflect the flavours of each whisky.<\/p>\n The orange colour used for The Original\u2019s design is based on the 10-year-old whisky\u2019s notes of orange, honey and peach. The red carton for 12-year-old Lasanta was inspired by the \u2018rich, spicy sweetness\u2019 of the liquid and the hues of a sunset.<\/p>\n Meanwhile, the packaging for 14-year-old Quinta Ruban is green to showcase the \u2018bold and velvety whisky\u2019s forest-like depths\u2019.<\/p>\n The new design includes curving lines that run through the packaging to reflect the fluidity of the liquid, the wood used to age Glenmorangie and the distillery\u2019s surroundings.<\/p>\n The Signet icon has been given more prominence and has been simplified, while the name of the brand is split across four lines. The brand\u2019s giraffe symbol is depicted on the back of the carton.<\/p>\n Thomas Moradpour, president and CEO of The Glenmorangie Company, added: \u201cWe believe our whisky is for everyone. And we\u2019re on a mission to share its wondrous tastes and aromas in every way we can. From this vibrant new packaging to our colourful brand campaign, we are inviting more people to discover the joy of Glenmorangie, whether or not they\u2019ve tried single malt before.\u201d<\/p>\n The new look will be rolled out globally from August 2022 and in the UK from mid-August onwards. The packaging is fully recyclable and the carton is certified by the Forest Stewardship Council (FSC).<\/p>\n A wonderful combination. The Original Old Fashioned and an evening in together. New look, same award-winning whisky.#Glenmorangie<\/a> #Whisky<\/a> #SingleMalt<\/a> #DrinkResponsibly<\/a> pic.twitter.com\/SCgX5ExHE5<\/a><\/p>\n — Glenmorangie (@TheGlenmorangie) July 26, 2022<\/a><\/p><\/blockquote>\n\n