Scotch whisky brand Johnnie Walker has launched its Blue Label Cities of the Future 2220 series.<\/p>\n
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Having celebrated its bicentenary in 2020, Johnnie Walker has now looked 200 years into the future to create an \u2018inspired vision of tomorrow\u2019, with a \u2018mind-expanding\u2019 utopian visualisation of world cities two centuries years from now.<\/p>\n
The launch is in collaboration with renowned digital artist Luke Halls who has created 10 limited edition designs for Johnnie Walker Blue Label. The designs reimagine a \u2018thriving and vibrant\u2019 future society that has transformed cityscapes and skylines by embracing new scientific developments.<\/p>\n
Emma Walker, Johnnie Walker master blender, said: \u201cThe Johnnie Walker journey is 200 years in the making, since those early days when our founder John Walker first threw open the doors to a small grocery shop in rural Scotland in 1820, we\u2019ve always looked to the future with a defiant optimism and a firm belief in progress.<\/em><\/p>\n \u201cLike those who came before us, we stride forward with eyes firmly on the horizon, moving toward a future teeming with endless possibilities and a belief that we can, together, create a better tomorrow. Luke\u2019s illustrations are the exciting embodiment of this ideal.\u201d<\/em><\/p>\n The collection features cities including London, Hainan, Taipei, Mexico City, Seoul, Sydney, Bangkok, Berlin, and Singapore, as well as the planet Mars.<\/p>\n Halls\u2019 interpretation of Mars 2220 envisions humanity as a multi-planetary civilisation with bustling colonies on the red planet.<\/p>\n He explained: \u201cThe idea of continued collective progress in the world really fires my imagination \u2013 I love that Johnnie Walker is so forward-looking in its approach. That\u2019s why thinking about how these cities might look in the future is so interesting to me. What excites me is the chance to bring this to life with the same dedication to craft that the team bring to Johnnie Walker Blue Label.<\/em><\/p>\n \u201cPart of the beauty of Johnnie Walker Blue Label is that the whiskies used to craft this exceptional Scotch have been laid down many years ago, so whisky makers have to look into the future and create a picture of the flavour that people will be enjoying in several decades time \u2013 this is an extraordinary skill. I hope my glimpse of the future pays tribute to this expertise.\u201d<\/em><\/p>\n Consumers can discover the world of 2220 by scanning a near-field communication tag on the front of the bottle using a smartphone.<\/p>\n