{"id":59260,"date":"2022-09-06T11:38:10","date_gmt":"2022-09-06T10:38:10","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=59260"},"modified":"2022-09-06T11:38:10","modified_gmt":"2022-09-06T10:38:10","slug":"glenfiddich-launches-its-new-perpetual-collection-with-immersive-pop-ups-in-airports-around-the-world","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/glenfiddich-launches-its-new-perpetual-collection-with-immersive-pop-ups-in-airports-around-the-world\/","title":{"rendered":"Glenfiddich launches its new \u2018Perpetual Collection\u2019 with immersive pop-ups in airports around the world"},"content":{"rendered":"

To celebrate the launch of its new Perpetual Collection exclusive to Global Travel Retail, Glenfiddich is launching its first in-person experience at major airports around the world.<\/p>\n

<\/p>\n

The Perpetual Collection<\/a> is a range of four whiskies in perpetual motion, within Vats that have never been emptied. Using Glenfiddich\u2019s pioneering Solera Vat process, each successive Vat fill is like a new generation of whisky building on the past, ever increasing in character, dimension and complexity, giving consumers a unique experience with every sip. A whisky that never sits still.<\/p>\n

Global travellers are invited to step inside Glenfiddich\u2019s Perpetual Collection immersive pop-up and dive into an enriching experience. A chance to stop, relax and explore the four-piece collection, elevating their knowledge of the whiskies and enjoying a moment of pause away from the airports\u2019 hustle and bustle.<\/p>\n

As each guest enters and travels through the space, their movement is captured by motion-sensors and projected in waves of colour onto a digital screen. In this way, they participate in a unique piece of constantly evolving generative art, mimicking the pioneering Solera Vat process by which the whisky is made.<\/p>\n

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Guided by a Brand Ambassador at the tasting bar, curious travellers can then uncover the four expressions in a tasting ritual. Here they can be matched with their favourite expression, providing a truly personalised memento from their travels.<\/p>\n

For those looking for the perfect gift, the personalised gifting service allows the consumer to record or write a memorable message which is added to their chosen bottle via a QR code.<\/p>\n

Designed with travellers in mind, each expression takes imbibers on a different journey with its unique flavour pattern:<\/p>\n

\u25cf Vat 01 (ABV 40%) \u2013 Elegant and smooth, this expression uniquely layers sweet and spicy notes, with hints of creamy vanilla and subtle oak, for a soft and mellow taste with added depth due to its maturation in bourbon & red wine casks.<\/p>\n

Vat 02 (ABV 43%) – Mellow yet complex, with hints of rich fruit and subtle spice. Double matured in oak and Spanish sherry casks, this rich single malt delivers a deliciously smooth taste.<\/p>\n

\u25cf Vat 03 (ABV 50.2% – non-chill filtered) – Elevated over 15 years of maturation in European oak sherry and ex-bourbon casks, this full-bodied whisky harmoniously combines warm notes of spice with hints of nutty marzipan and dark sherry oak. A satisfyingly rich and sweet Glenfiddich.<\/p>\n

\u25cf VAT 04 (ABV 47.8% – non-chill filtered) – Warming and refined. Patiently aged in Oloroso sherry and bourbon casks for 18 years, VAT 4 delivers a deep, rich aroma of robust oak, ripe orchard fruit and baked apple. A luxuriously fruity and exceptionally rewarding Glenfiddich.<\/p>\n

Lindsay Hitzeroth, Head of Customer Marketing Global Travel Retail at William Grant & Sons, comments: \u201cThe time spent at the airport is that exciting moment where the adventure starts; and so we wanted to give those flying something special to enhance their experience and remind them of their travels. The Perpetual Collection offers travellers a unique moment of enjoyment to capture their life that never stands still.\u201d<\/em><\/p>\n

The Glenfiddich pop-up experiences will be live at Amsterdam\u2019s Schiphol Airport (1st \u2013 31st October), Singapore\u2019s Changi Airport (27th September to 31st October) and Miami\u2019s International Airport (8th December \u2013 5th January), to name a few.<\/strong><\/p>\n

To find out more about the Glenfiddich Perpetual Collection please visit: https:\/\/glenfiddich.wgsgtr.com\/en\/home<\/a>.<\/strong><\/p>\n

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To celebrate the launch of its new Perpetual Collection exclusive to Global Travel Retail, Glenfiddich is launching its first in-person experience at major airports around […]<\/p>\n","protected":false},"author":4,"featured_media":59261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7093,7099,7097],"tags":[11690,69,39,470,2259,11605,47,5494,49,11691,2151,216,103,1539],"class_list":["post-59260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-amsterdams-schiphol-airport","tag-duty-free","tag-dutyfree","tag-glenfiddich","tag-glenfiddich-duty-free","tag-glenfiddich-perpetual-collection","tag-malt-whisky","tag-miami-international-airport","tag-scotch","tag-singapores-changi-airport","tag-single-malt-scotch-whisky","tag-travel-retail","tag-whisky","tag-william-grant-sons"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=59260"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59260\/revisions"}],"predecessor-version":[{"id":59279,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59260\/revisions\/59279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/59261"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=59260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=59260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=59260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}