{"id":59485,"date":"2022-09-21T10:47:25","date_gmt":"2022-09-21T09:47:25","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=59485"},"modified":"2022-09-21T10:47:25","modified_gmt":"2022-09-21T09:47:25","slug":"lancome-taps-rosalia-as-new-face-of-la-vie-est-belle-fragrance","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lancome-taps-rosalia-as-new-face-of-la-vie-est-belle-fragrance\/","title":{"rendered":"Lanc\u00f4me taps Rosal\u00eda as new face of &#8216;La Vie est Belle&#8217; fragrance"},"content":{"rendered":"<p>Lanc\u00f4me USA announced on Friday a new partnership with Grammy and eight-time Latin Grammy-Award winning recording artist Rosal\u00eda for the brand&#8217;s &#8216;La Vie Est Belle&#8217; fragrance. \u200b<\/p>\n<p><!--more--><\/p>\n<p>As part of the partnership, Rosal\u00eda will be featured in a series of content on social platforms and in U.S. media campaigns. Lanc\u00f4me will also join Rosal\u00eda on her tour in September and October in select cities across the United States to offer her fans a pop-up experience.<\/p>\n<p>In addition, Lanc\u00f4me will offer concert tickets to select locations and bottles of La Vie Est Belle eau de parfum signed by Rosal\u00eda via a sweepstakes on the brand&#8217;s social media platforms.<\/p>\n<p><em>&#8220;At Lancome we believe that happiness is a powerful source of beauty and Rosal\u00eda, through her remarkable talent and music, brings happiness to millions of people every day,&#8221;<\/em> said Giovanni Valentini, General Manager Lancome USA.<\/p>\n<p><em>&#8220;As we welcome Rosal\u00eda as a partner of La Vie Est Belle, we hope to encourage our Lancome community to always think that life is what you make of it, make it beautiful. And we are very excited to work with Rosal\u00eda for this US partnership and spreading this simple yet inspiring message to all her fans.&#8221;<\/em><\/p>\n<p>Rosal\u00eda is a multi-genre music artist who has quickly &#8220;leapt to the forefront of the global pop landscape&#8221; on the strength of her innovative musical fusions and distinctive style.<\/p>\n<p>Her El Mal Querer album saw Rosalia earn her first Grammy Award, the historic first-ever Best New Artist Grammy nomination for a Spanish language artist, eight Latin Grammys, including Album of the Year, and placement on numerous Best of year and Best of Decade lists. In 2022, Rosal\u00eda released her album Motomami which she wrote, performed, recorded and executive produce.<\/p>\n<p><em>&#8220;Ever since I first smelled La Vie Est Belle, I loved it! Fragrance has such a strong sensorial attraction for me \u2013 it immediately reminds me of the many happy moments throughout my life. Life is a succession of moments, and everything is connected. If you want to find beauty in life, you have the power to find it. For that reason, I couldn&#8217;t be prouder to partner with Lanc\u00f4me on this Motomami adventure,&#8221;<\/em> said Rosal\u00eda. <em>&#8220;I am also thrilled that Lanc\u00f4me will come along on this journey with me and offering my fans a cool experience when they come to my shows in the US!&#8221;<\/em><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We\u2019re so excited to announce our partnership with <a href=\"https:\/\/twitter.com\/rosalia?ref_src=twsrc%5Etfw\">@rosalia<\/a> for our iconic fragrance, La vie est belle. Life is what you make of it, make it beautiful like Rosal\u00eda. <a href=\"https:\/\/t.co\/ZIUoxBAjyC\">https:\/\/t.co\/ZIUoxBAjyC<\/a><a href=\"https:\/\/twitter.com\/hashtag\/LVEBxRosalia?src=hash&amp;ref_src=twsrc%5Etfw\">#LVEBxRosalia<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LaVieEstBelle?src=hash&amp;ref_src=twsrc%5Etfw\">#LaVieEstBelle<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Lancome?src=hash&amp;ref_src=twsrc%5Etfw\">#Lancome<\/a> <a href=\"https:\/\/t.co\/wbjYbH286s\">pic.twitter.com\/wbjYbH286s<\/a><\/p>\n<p>&mdash; Lanc\u00f4me USA (@LancomeUSA) <a href=\"https:\/\/twitter.com\/LancomeUSA\/status\/1570761939638165506?ref_src=twsrc%5Etfw\">September 16, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanc\u00f4me USA announced on Friday a new partnership with Grammy and eight-time Latin Grammy-Award winning recording artist Rosal\u00eda for the brand&#8217;s &#8216;La Vie Est Belle&#8217; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":59488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,7083,1,477,7093,7084,7085],"tags":[69,39,56,61,139,2673,10069,11794,43,9572,11795],"class_list":["post-59485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-skincare-and-haircare","tag-duty-free","tag-dutyfree","tag-fragrance","tag-handbags","tag-lancome","tag-lancome-duty-free","tag-lancome-fragrances","tag-lancome-usa","tag-perfume","tag-rosalia","tag-rosalia-lancome"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=59485"}],"version-history":[{"count":5,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59485\/revisions"}],"predecessor-version":[{"id":59540,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59485\/revisions\/59540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/59488"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=59485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=59485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=59485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}