{"id":59581,"date":"2022-09-22T16:29:36","date_gmt":"2022-09-22T15:29:36","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=59581"},"modified":"2022-09-22T16:29:36","modified_gmt":"2022-09-22T15:29:36","slug":"jagermeister-celebrates-return-of-oktoberfest-with-gate-56-pop-up-at-munich-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jagermeister-celebrates-return-of-oktoberfest-with-gate-56-pop-up-at-munich-airport\/","title":{"rendered":"J\u00e4germeister celebrates return of Oktoberfest with Gate 56 pop-up at Munich Airport"},"content":{"rendered":"

J\u00e4germeister has unveiled its latest airport installation, a pop-up with Gebr. Heinemann Duty Free at Munich Airport to celebrate the return of the world\u2019s largest folk festival, Oktoberfest, after a three-year absence.<\/p>\n

This ‘The Secret is You’ activation brings J\u00e4germeister and Oktoberfest to life for travellers and gets them into the party spirit. The space combines the traditional designs and icons of Bavaria with J\u00e4germeister\u2019s new global travel retail campaign, The Secret is You, a cutting-edge, digital art experience.<\/p>\n

Within the zone, visitors are offered an ice-cold shot of J\u00e4germeister, J\u00e4germeister Manifest or J\u00e4germeister Cold Brew Coffee and encouraged to discover more about J\u00e4germeister. Travellers can buy a special edition Oktoberfest 2022 bottle of J\u00e4germeister and play J\u00e4germeister\u2019s Wheel of Fortune, a twist on the traditional Oktoberfest game, to win signature ice-cold shots, mini beer mugs and the traditional snack, pretzels. The pop-up runs for eight weeks until 31 October and will reach one million passengers. 6,000 consumers will sample J\u00e4germeister during that time.<\/strong><\/p>\n

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Eurotrade Director Purchasing & Category Management at Munich, Nils Schirmer says: \u201cJ\u00e4germeister is a valued partner and we are delighted to celebrate this world-famous German festival together. Munich Airport is extremely busy now and J\u00e4germeister\u2019s installation is a welcome attraction for visitors, driving sales and providing a great experience to consumers as they enter and leave the city.\u201d<\/p>\n

\u201cThis latest initiative reflects J\u00e4germeister\u2019s commitment to the GTR channel and increasing our airport presence,\u201d says Mast-J\u00e4germeister Director Customer Development, Hans Vogt. \u201cWe are delighted to collaborate with Gebr. Heinemann and Eurotrade to bring a taste of J\u00e4germeister to Munich for Oktoberfest. J\u00e4germeister is now ranked the eighth best-selling brand line according to the latest IWSR data1, proving our premium credentials as well as our commitment throughout the pandemic to consumers and customers. We will continue to invest and remain visible and look forward to accelerating our growth further in the future.\u201d<\/p>\n

The Secret is You campaign, launched in June this year, forms the basis of this activation and invites consumers to become J\u00e4germeister artists. The digital art experience encourages people to express themselves by creating their own meister piece and sharing their experience on social media.<\/p>\n

Munich\u2019s Oktoberfest has been an important part of Bavarian culture since 1810 and this year takes place from 17 September to 03 October. During the celebrations, visitors drink locally brewed beer and enjoy attractions, games and traditional local foods.<\/p>\n

J\u00e4germeister has an ABV of 35% and was created by Curt Mast more than 80 years ago. The secret recipe remains unchanged; it is made from all natural ingredients and its taste characterised by hints of citrus, ginger and star anise, accompanied by a slightly bitter herbal note. The recommended serve is an ice cold shot at -180C, straight from the freezer.<\/p>\n","protected":false},"excerpt":{"rendered":"

J\u00e4germeister has unveiled its latest airport installation, a pop-up with Gebr. Heinemann Duty Free at Munich Airport to celebrate the return of the world\u2019s largest […]<\/p>\n","protected":false},"author":3,"featured_media":59582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[39,3084,5726,11811,11810,216],"class_list":["post-59581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-dutyfree","tag-jagermeister","tag-munich-airport","tag-my-duty-free","tag-oktoberfest","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=59581"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59581\/revisions"}],"predecessor-version":[{"id":59586,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/59581\/revisions\/59586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/59582"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=59581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=59581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=59581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}