Kate Moss stars in a new beauty campaign for asian skincare brand Decort\u00e9. The brand has international expansion plans including the global duty free and travel retail environment where it can engage with travelling beauty shoppers.<\/p>\n
According to WWD, the Tokyo-based Kos\u00e9 Corporation chose the 41-year-old supermodel to achieve its goal of global expansion for the 45-year-old Decort\u00e9 line, formerly called Cosme Decort\u00e9. The multi-year contract is the brand\u2019s largest-ever advertising effort.<\/p>\n
The print campaign will launch in magazines globally just in time for September issues. Mario Testino shot the images, which feature the brand\u2019s prestige face serum Moisture Liposome and its new Liposome Treatment Liquid. A behind-the-scenes video will be released online in August.<\/p>\n
In a press release, Kate said, “I love Decort\u00e9. The products are amazing. I just tried the intensive moisturizer – it’s incredible. I really want it to come to Europe.”<\/p>\n
Kos\u00e9 President & CEO Kazutoshi Kobayashi said, “During the DECORT\u00c9 brand’s long history, we have established a strong bond and trust with women of Asia based on our innovative and superior formulations. As DECORT\u00c9 starts a new chapter, we are pleased to work with the globally recognized and revered Kate Moss. It’s the perfect pairing.”<\/p>\n
Kate has appeared in several beauty campaigns recently: she currently joins Cara Delevingne as the face of the fragrance My Burberry<\/a>, and in 2013 and 2014 she was the face (and body — the campaign images featured her naked) of St. Tropez<\/a> self tanner. Kate\u2019s other recent beauty contracts include Rimmel<\/a> cosmetics, Kerastase<\/a> hair care and Dior Addict<\/a> cosmetics.<\/p>\n