{"id":61158,"date":"2022-12-08T14:53:27","date_gmt":"2022-12-08T14:53:27","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=61158"},"modified":"2022-12-08T14:53:27","modified_gmt":"2022-12-08T14:53:27","slug":"the-ultimate-penhaligons-perfume-experience-opens-at-london-heathrows-t5","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/the-ultimate-penhaligons-perfume-experience-opens-at-london-heathrows-t5\/","title":{"rendered":"The ultimate Penhaligon\u2019s perfume experience opens at London Heathrow\u2019s T5"},"content":{"rendered":"

Dufry and Puig have announced the opening of a stunning Penhaligon\u2019s Fine Perfumery boutique in Heathrow Terminal 5.<\/p>\n

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The 20 m\u00b2 space is the first Penhaligon\u2019s boutique in Europe Travel Retail, strategically situated in the gateway to the brand\u2019s home city. As well as a dizzying array of Penhaligon\u2019s fragrances the boutique also offers a selection of scented candles, bath & body products and gift sets.<\/p>\n

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Penhaligon\u2019s, an iconic British perfume house created in London in 1870 by William Henry Penhaligon and the holder of a Royal Warrant, is one of the most sought after British fragrance brands in Heathrow. With the creation of this dedicated store, Dufry and Puig are delivering the ultimate expression of the quirky and distinctive Penhaligon\u2019s brand universe through an engaging fragrance journey inspired by the brand\u2019s flagship Regent Street store.<\/p>\n

In line with Dufry\u2019s strategy of offering experiences for its customers and bringing them joy as they travel, the Penhaligon\u2019s boutique is multi-sensory, featuring several interactive touchpoints. In order to drive footfall, customers are attracted to the boutique by a fragrance diffuser which fills the surrounding space with the iconic Penhaligon\u2019s Halfeti scent. Once inside the space, shoppers are drawn into the world of Penhaligon\u2019s through merchandising elements which showcase the brand pillars. The Penhaligon\u2019s Portrait Mansion tells the scandalous stories of British aristocracy behind the Portraits collection, while an eye-catching Hot Air Balloon signposts the Trade Routes collection.<\/p>\n

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Assisting shoppers in their exploration of the offer are a number of digital features, including digital fragrance profiling, which guides customers through Penhaligon\u2019s scents, helping them easily identify the notes that most appeal to them, while a Fragrance Profiling table enables them to fully experience the various fragrances first-hand.<\/p>\n

A key element in the shopper journey is the innovative Penhaligon\u2019s \u201cMagic Monocle\u201d. The digital tool is accessed via a QR code and invites customers to simply take a picture of fragrance bottles with their smartphones, to instantly display information about the fragrance\u2019s key notes and olfactory family. It also provides information on related products available in the boutique, including candles, fragrance sets and bath & body products, which match the customer\u2019s preference.<\/p>\n

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Adding to the differentiation and sense of exclusivity, the boutique will offer an exclusive fragrance named \u201cBrilliantly British\u201d, which can only be purchased at Heathrow Airport. Enhancing its \u2018Sense of Place\u2019, the fragrance is presented with a Union Jack bowtie around the neck of the bottle.<\/p>\n

To elevate the purchasing experience and make it truly unique, the customer\u2019s chosen product can be fully personalised via the in-store engraving machine and presented within a delightful gift box complete with coloured ribbons, all finished with a quirky gift tag and optional personal message.<\/p>\n

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Commenting on the new boutique, Wesley Beresford, Category Manager in charge of the project said, \u201cPenhaligon\u2019s is a quintessential British brand; a must visit location when travelling through Heathrow Terminal 5, and if the scented fragrance diffuser doesn\u2019t draw customers\u2019 nostrils to the store, the quirky, disruptive and eye catching execution certainly will!\u201d<\/em><\/p>\n

Delphine Poultney, Head of Beauty for Dufry in the UK added, \u201cOur strong partnership with Puig has enabled us to deliver the ultimate experience for travellers in line with our strategy, through playful digital elements, an exclusive sense of place with our \u2018Brilliantly British\u2019 product and a fully personalised experience for Heathrow\u2019s passengers.\u201d<\/em><\/p>\n

Kaatje Noens, VP of Global Travel Retail at Puig, commented: \u201cIt is fitting that we are delivering such a vibrant, engaging Penhaligon\u2019s experience at the gateway to the city where the brand\u2019s story began. Heathrow T5 epitomises the unique platform offered by travel retail to engage with global audiences and bring iconic brands like Penhaligon\u2019s to life. We are delighted to partner once again with Dufry and Heathrow as we look to grow the niche fragrance category.\u201d<\/em><\/p>\n

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Dufry and Puig have announced the opening of a stunning Penhaligon\u2019s Fine Perfumery boutique in Heathrow Terminal 5.<\/p>\n","protected":false},"author":4,"featured_media":61167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7086],"tags":[963,69,39,46,1971,8782,2944,4994,12189,12190,12188,43,332,216],"class_list":["post-61158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-dufry","tag-duty-free","tag-dutyfree","tag-fashion","tag-heathrow-terminal-5","tag-london-heathrow-airport-t5","tag-penhaligons-duty-free","tag-penhaligons","tag-penhaligons-magic-monocle","tag-penhaligons-fine-perfumery-boutique","tag-penhaligons-fragrances","tag-perfume","tag-puig","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=61158"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61158\/revisions"}],"predecessor-version":[{"id":61181,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61158\/revisions\/61181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/61167"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=61158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=61158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=61158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}