{"id":61200,"date":"2022-12-12T10:41:42","date_gmt":"2022-12-12T10:41:42","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=61200"},"modified":"2022-12-12T10:41:42","modified_gmt":"2022-12-12T10:41:42","slug":"toblerone-wraps-up-for-christmas-travellers-with-new-festive-sleeves","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/toblerone-wraps-up-for-christmas-travellers-with-new-festive-sleeves\/","title":{"rendered":"Toblerone wraps up for Christmas travellers with new festive sleeves"},"content":{"rendered":"
Mondelez World Travel Retail (WTR) has launched a new travel retail exclusive Christmas-themed sleeve for Toblerone\u2019s 360g bars, supported by a number of festive instore activations and playful digital content. Leveraging Toblerone\u2019s status as the iconic gift-of-choice during a key festive gifting period, the activation is spreading a great dose of festive cheer through consumer engagement and enchanting visuals that capture the spirit of the season.<\/p>\n
From November 2022 through January 2023, shoppers across select locations in travel retail will have the opportunity to experience the activation first-hand, with high-profile promotion (HPP) sites at Dubai DXB, Paris CDG and V\u00e1clav Havel Airport Prague. The activations showcase the modern, contemporary visual campaign which reimagines the iconic Toblerone triangle as the timeless Christmas tree. This features on the Toblerone sleeves as well as on impactful retail elements and digital displays which serve to signpost the festive gifting opportunity through a range of seasonal icons and design cues.<\/p>\n