Sydney Airport and Heinemann have today announced an Australian first, with the unveiling of a department store concept for the airport\u2019s domestic terminals (T2 and T3), scheduled to open in July 2023.<\/p>\n
The concept spans more than 2,270 sqm across both terminals \u2013 1,765 sqm in T2 and 506sqm in T3 \u2013 and will offer a full suite of fashion, accessories, watches, jewellery, perfumes, cosmetics, skincare, confectionery and wines and spirits.<\/p>\n
A mix of iconic Australian brands and international bestsellers will be available across both terminals, with the retail mix curated to reflect each terminal\u2019s passenger base.<\/p>\n
For example, the T2 store will prominently feature designer streetwear and athleisure, as well as on-trend product categories such as niche fragrances and clean skin in a more playful, vibrant retail environment catering to leisure travellers and a youthful passenger demographic.<\/p>\n
T3 will deliver a more elegant, luxurious design and a retail offer focused on gifting, and premium and luxury fashion, accessories and beauty brands appealing to discerning shoppers and more seasoned business travellers.<\/p>\n
Heinemann will operate the stores on a five-year concession, expanding its footprint from its current duty-free concession which runs to 2029 at the T1 International Terminal.<\/p>\n
Mark Zaouk, Sydney Airport\u2019s Executive General Manager \u2013 Commercial, said: \u201cThe retail experience in our T1 International terminal is amongst the best in the world and I\u2019m excited that we are now able to bring a similar experience to domestic passengers.<\/p>\n
\u201cHeinemann delivered a strong vision for what we wanted to achieve, and it was a natural fit to extend our partnership to T2 and 3 to provide a cohesive, high-quality shopping experience across the airport.\u201d<\/p>\n
Marvin von Plato, Heinemann Asia Pacific CEO, said: \u201cOur new domestic concession in Sydney is a step change in our regional business model and is a huge opportunity to engage with customers well before and after they actually travel, reinforcing our goal to be a valuable travel companion.<\/p>\n
\u201cThis also represents a natural extension of our relationship with our brand partners into the domestic market.\u201d<\/p>\n
George Tsoukalas, Heinemann Australia Managing Director, said: \u201cThe possibilities in a domestic retail offer are extremely exciting – we are now able to offer more brands and value-added services like home delivery, all enhancing the customer experience. We are also thrilled to pioneer this new concept in Australia, which we know customers will love.<\/p>\n
\u201cThis new concession is the fruit of the great trust and collaboration we have built with Sydney Airport in our duty-free business and we are delighted to have the opportunity to deepen our partnership with them.\u201d<\/p>\n
Heinemann\u2019s full domestic airport product assortment will be available on its web shop, and the retailer will deploy its Heinemann & Me loyalty programme in its domestic airport stores, creating a seamless retail experience for connecting passengers moving from terminal to terminal.<\/p>\n
To provide added convenience for shoppers, Heinemann will offer Australia-wide home delivery services, bringing the best the global retailer has to offer across the country. Heinemann\u2019s domestic terminal shops will also offer click-and-collect services along with its international duty-free shops.<\/p>\n","protected":false},"excerpt":{"rendered":"
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