{"id":61332,"date":"2023-01-03T14:43:49","date_gmt":"2023-01-03T14:43:49","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=61332"},"modified":"2023-01-03T14:43:49","modified_gmt":"2023-01-03T14:43:49","slug":"nestle-brews-new-business-with-coffee-ranges-for-duty-free-shoppers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/nestle-brews-new-business-with-coffee-ranges-for-duty-free-shoppers\/","title":{"rendered":"Nestl\u00e9 brews new business with coffee ranges for duty-free shoppers"},"content":{"rendered":"

Momentum is building behind Nestl\u00e9\u2019s coffee portfolio travel retail roll-out, in line with the company\u2019s ambition to build Food into the #1 most purchased category in the channel. As previously announced, this ambitious strategy will be delivered through the VERSE model, which harnesses Value, Engagement, Regeneration, Sense of Place and Execution.<\/p>\n

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Dubai, Madrid, Barcelona, Panama, Dubai,\u00a0Doha, and Singapore are among the key airport locations now selling coffee products to travellers \u2013 with further roll-outs in the pipeline. All of Nestl\u00e9\u2019s major airport coffee launches to date have been supported by a variety of high-profile traditional and digital media initiatives, to maximise awareness and visibility.<\/p>\n

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To support the launch of the Nescaf\u00e9 Gold Roastery Collection in Dubai Duty Free, Nestl\u00e9 has created a combined out-of-home (OOH) and digital media campaign, which is ran throughout November and December. The OOH elements cover the full boutique network at Dubai International Airport, while the digital campaign aims to bolster pre-trip awareness, alongside in-trip conversions. Nestle\u2019s Nescaf\u00e9 Gold Roastery Collection is initially available in Terminals 1 and 3 and is also listed on www.dubaidutyfree.com<\/a>.<\/p>\n

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In addition, digital media campaigns have been created to support pre-trip awareness and in-trip conversions for Qatar Duty Free shoppers. The Dubai OOH campaign is also likely to reach FIFA World Cup fans on shuttle flights from Dubai to Doha, as it covers JCDecaux\u2019s Boutique Digital Network across Terminals 1 and 3. At Singapore Changi, the focus has been on Nestl\u00e9 Roastery gondolas, installed in T2 Central and T4 Central.<\/p>\n

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Momentum is building behind Nestl\u00e9\u2019s coffee portfolio travel retail roll-out, in line with the company\u2019s ambition to build Food into the #1 most purchased category […]<\/p>\n","protected":false},"author":4,"featured_media":61333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477,7093,7100],"tags":[497,6271,149,69,39,12207,8094,216],"class_list":["post-61332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-toys-gifts","tag-airport-duty-free","tag-coffee","tag-dubai-duty-free","tag-duty-free","tag-dutyfree","tag-nescafe-gold-roastery-collection","tag-nestle","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=61332"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61332\/revisions"}],"predecessor-version":[{"id":61360,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61332\/revisions\/61360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/61333"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=61332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=61332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=61332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}