{"id":61374,"date":"2023-01-04T12:39:54","date_gmt":"2023-01-04T12:39:54","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=61374"},"modified":"2023-01-04T12:39:54","modified_gmt":"2023-01-04T12:39:54","slug":"mulberry-collaborates-with-miffy-on-year-of-the-rabbit-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/mulberry-collaborates-with-miffy-on-year-of-the-rabbit-collection\/","title":{"rendered":"Mulberry collaborates with Miffy on Year of the Rabbit collection"},"content":{"rendered":"

British luxury lifestyle brand Mulberry has collaborated with animated character Miffy on a limited-edition capsule collection celebrating the Year of the Rabbit for Lunar New Year.<\/p>\n

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Building on Mulberry\u2019s history of unexpected collaborations, the Mulberry x Miffy capsule sees Dutch bunny Miffy, originally created in 1955, feature across a series of bags and accessories including keyrings, travel and tech accessories, small leather goods and iconic Mulberry bag styles.<\/p>\n

Miffy peeks from behind envelope wallets and plays on the straps of Mulberry\u2019s timeless \u2018Bayswater\u2019 bag, as well as appearing on several new tote designs created specifically for the collection.<\/p>\n

Mirroring Miffy\u2019s signature minimal design and bright palette, the collaboration comes in playful hues including coral orange, lawn green, cornflower blue and chalk white, marrying the bold colour block world of Miffy with Mulberry\u2019s contemporary take on British heritage.<\/p>\n

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The collection is underpinned by Mulberry\u2019s \u2018Made to Last\u2019 ethos, crafted from 100% environmentally accredited carbon neutral leather.<\/p>\n

To bring the collaboration to life, Mulberry\u2019s campaign film \u201ccelebrates Miffy\u2019s unwavering sense of adventure\u201d across the cityscape of contemporary Shanghai. The cheerful animated protagonist plays a game of hide and seek, careening through side streets and roads, up busy escalators and markets. All the while, two avid fans follow her through the varied locations, carrying the new collaboration.<\/p>\n

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The playful pursuit culminates with the two fans meeting Miffy to celebrate Lunar New Year against the backdrop of fireworks over Shanghai.<\/p>\n

Customers will be able to experience the Mulberry x Miffy collaboration in Mulberry\u2019s stores. Alongside the capsule, customers will also be able to fully immerse themselves in the world of Miffy, with lifestyle products ranging from soft toys, to stationary.<\/p>\n

The Mulberry x Miffy collaboration is now available at Mulberry stores globally and on the Mulberry website, with prices starting at \u00a365.<\/strong><\/p>\n

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British luxury lifestyle brand Mulberry has collaborated with animated character Miffy on a limited-edition capsule collection celebrating the Year of the Rabbit for Lunar New […]<\/p>\n","protected":false},"author":4,"featured_media":61375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,7095,1,477,7091,7093,7092,7100,7094,7096],"tags":[65,69,39,61,12219,12220,182,12125,2515,12221,216],"class_list":["post-61374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","category-toys-gifts","category-watches","category-writing-instruments","tag-accessories","tag-duty-free","tag-dutyfree","tag-handbags","tag-miffy","tag-miffy-x-mulberry","tag-mulberry","tag-mulberry-bags","tag-mulberry-duty-free","tag-mulberry-lunar-new-year","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=61374"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61374\/revisions"}],"predecessor-version":[{"id":61406,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61374\/revisions\/61406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/61375"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=61374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=61374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=61374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}