{"id":61509,"date":"2023-01-10T11:38:44","date_gmt":"2023-01-10T11:38:44","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=61509"},"modified":"2023-01-10T11:38:44","modified_gmt":"2023-01-10T11:38:44","slug":"martell-unveils-duty-free-exclusive-cordon-bleu-limited-edition-by-artist-christoph-niemann","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/martell-unveils-duty-free-exclusive-cordon-bleu-limited-edition-by-artist-christoph-niemann\/","title":{"rendered":"Martell unveils duty-free exclusive Cordon Bleu limited edition by artist Christoph Niemann"},"content":{"rendered":"

This year\u2019s limited-edition Martell Cordon Bleu collection to feature an eye-catching design exclusively available in selected airports and duty-free hubs.<\/p>\n

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Martell has launched its annual Martell Cordon Bleu limited edition bottle and giftbox to mark the start of the gifting season. Partnering with German artist Christoph Niemann, this year\u2019s bespoke limited edition, titled \u201c100 eaux-de-vie in every drop\u201d, sees new life injected into Martell Cordon Bleu the icon of the Martell House, through the use of eye-catching and bold designs.<\/p>\n

Christoph Niemann\u2019s limited edition design is inspired by Martell Cordon Bleu\u2019s unique blend containing more than 100 different eaux-de-vie in every glass, each of which is crucial to recreating its legendary taste. After visiting Maison Martell in Cognac and experiencing the blending and tasting session with Cellar Muaster, Christophe Valtaud, Christoph Niemann was inspired to use the drop as a motif for this collection, acting as a metaphor for the blend\u2019s signature taste formulated from \u201c100 eaux-de-vie in every drop\u201d.<\/p>\n

The gift box features black and white photos of the Martell cellars and vineyards, which Christoph Niemann took himself during his visit to Cognac. The juxtaposition of the abstract, colourful drops with the real-life, monochrome photographs conveys the unique combination of heritage and modernity of Maison Martell, which has constantly reinvented itself to stay ahead of its time. Pernod Ricard Global Travel Retail are pleased to announce that an exclusive version of this eye-catching design will be available for duty free shoppers.<\/p>\n

Christoph Niemann says: \u201cMy aim was to create a visual universe that conveyed the emotions of discovering the world of cognac with Martell \u2013 an experience that can be shared wherever you are. For me, it is really important that storytelling is relatable, personal and honest. The photos bring emotional texture, transposing my impressions so people instantly get it without having been there.\u201d<\/em><\/p>\n

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Liya Zhang, Vice President of Marketing, PR GTR commented: \u201cThe Martell Cordon Bleu limited editions are always highly anticipated, and this year is no exception. We\u2019re excited to introduce this exclusive unique design, blending a timeless drink with a renowned contemporary artist, to travellers around the world for the holiday season.\u201d<\/em><\/p>\n

The Martell Cordon Bleu Collection Christoph Niemann duty free limited edition bottle is priced at USD$276 (1L) and available now in selected airports and duty-free hubs across Hainan, Hong Kong, Singapore, Taiwan, Thailand, Malaysia, America, and Australia.<\/strong><\/p>\n

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This year\u2019s limited-edition Martell Cordon Bleu collection to feature an eye-catching design exclusively available in selected airports and duty-free hubs.<\/p>\n","protected":false},"author":4,"featured_media":61513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7093,7099,7098,7097],"tags":[12245,79,69,39,204,12247,12246,3801,5009,216],"class_list":["post-61509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wine-champagne","category-wines-spirits","tag-christoph-niemann","tag-cognac","tag-duty-free","tag-dutyfree","tag-martell","tag-martell-cordon-bleu-collection-christoph-niemann","tag-martell-cordon-bleu-limited-edition","tag-martell-duty-free","tag-pernod-ricard-global-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=61509"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61509\/revisions"}],"predecessor-version":[{"id":61527,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61509\/revisions\/61527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/61513"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=61509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=61509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=61509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}