{"id":61991,"date":"2023-01-31T17:57:53","date_gmt":"2023-01-31T17:57:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=61991"},"modified":"2023-01-31T17:57:53","modified_gmt":"2023-01-31T17:57:53","slug":"bosses-are-not-born-they-are-made-new-ss23-collection-from-boss-launched","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bosses-are-not-born-they-are-made-new-ss23-collection-from-boss-launched\/","title":{"rendered":"&#8216;BOSSes are not born, they are made&#8217;: new SS23 collection from BOSS launched"},"content":{"rendered":"<p>Spring is around the corner and it is time for the unveiling of BOSS\u2019s Spring\/Summer 2023 campaign.<\/p>\n<p><!--more--><\/p>\n<p>In keeping with the snowballing momentum of 2022 and the highly successful branding refresh, the new season explores yet another dimension of the powerful #BeYourOwnBOSS motto \u2013 its roots. It takes a closer look at the campaign\u2019s strong foundation to inspire the world to live up to its full potential.<\/p>\n<p>BOSSes are not born, they are made. The journey to living life on one\u2019s own terms, begins with finding one\u2019s power, purpose, and perseverance. Despite its highs and lows, twists and turns, the journey is lived with confidence, style, and a forward-looking vision.<\/p>\n<p><iframe title=\"Spring Summer 2023 Campaign | BOSSes aren&#039;t born. They&#039;re made. | BOSS\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/j7yIHaoK-RA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Each of the six global brand ambassadors for the Spring\/Summer 2023 campaign \u2013 British supermodel Naomi Campbell, Colombian singer Maluma, American model Gigi Hadid, South Korean actor Lee Minho, next-generation Italian TikTok creator Khaby Lame, and Italian tennis player Matteo Berrettini \u2013 have taken on such journeys and have a power-packed story to tell. Each of them has overcome obstacles and personal struggles to become their own BOSS, and inspire others to carve their unique path.<\/p>\n<p>With a collection that motivates everyone to take up this journey to embrace their destinies, the campaign presents new opportunities for meaningful storytelling while connecting with the BOSS community.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04-230x300.jpg 230w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04-480x626.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04.jpg\" class=\"alignnone size-full wp-image-61993 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-61993\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04.jpg\" alt=\"\" width=\"600\" height=\"783\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04-230x300.jpg 230w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/Naomi-Campbell-BOSS-Spring-2023-Campaign04-480x626.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>THE BOSS SPRING\/SUMMER 2023 COLLECTION<\/strong><\/p>\n<p>The BOSS Spring\/Summer 2023 collection showcases a bold aesthetic, combining a city-inspired spirit with a summery, off-court lifestyle in the brand\u2019s signature color palette of black, white, and camel. The result is a sophisticated-yet-relaxed assortment in which the BOSS codes blend seamlessly, creating a sleek intersection of soft tailoring and elevated sportswear.<\/p>\n<p><strong>THE CAMPAIGN<\/strong><br \/>\nThe #BeYourOwnBOSS campaign is presented by an exclusive cast, comprising a diverse range of personalities from VIPs to photographers, entrepreneurs, to social advocates. Each of them will share their inspiring stories on Instagram with a photo collage featuring two images \u2013 one from their childhood and one present-day photo \u2013 while wearing BOSS Spring\/Summer 2023 sweatshirts.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi-480x269.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi.jpg\" class=\"alignnone size-full wp-image-61999 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-61999\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi.jpg\" alt=\"\" width=\"600\" height=\"336\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Naomi-480x269.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo-480x269.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo.jpg\" class=\"alignnone size-full wp-image-61998 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-61998\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo.jpg\" alt=\"\" width=\"600\" height=\"336\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Matteo-480x269.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma-480x269.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma.jpg\" class=\"alignnone size-full wp-image-61997 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-61997\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma.jpg\" alt=\"\" width=\"600\" height=\"336\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Maluma-480x269.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho-480x269.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho.jpg\" class=\"alignnone size-full wp-image-61996 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-61996\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho.jpg\" alt=\"\" width=\"600\" height=\"336\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Lee_Minho-480x269.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby-480x269.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby.jpg\" class=\"alignnone size-full wp-image-61995 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-61995\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby.jpg\" alt=\"\" width=\"600\" height=\"336\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Khaby-480x269.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi-480x269.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi.jpg\" class=\"alignnone size-full wp-image-61994 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-61994\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi.jpg\" alt=\"\" width=\"600\" height=\"336\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi-300x168.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/01\/SR23_BOSS_Global_Campaign_Collage_Gigi-480x269.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spring is around the corner and it is time for the unveiling of BOSS\u2019s Spring\/Summer 2023 campaign.<\/p>\n","protected":false},"author":4,"featured_media":61992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,7083,7095,1,477,7091,7093,7084,7086,7085,7092,7094,7096],"tags":[65,10774,581,9225,69,39,46,1321,380,12344,12343,10829,12345,985,216],"class_list":["post-61991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-fragrances","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","category-sunglasses-eyewear","category-watches","category-writing-instruments","tag-accessories","tag-beyourownboss","tag-boss","tag-boss-duty-free","tag-duty-free","tag-dutyfree","tag-fashion","tag-gigi-hadid","tag-hugo-boss","tag-khaby-lame","tag-lee-minho","tag-maluma","tag-matteo-berrettini","tag-naomi-campbell","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=61991"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61991\/revisions"}],"predecessor-version":[{"id":62015,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/61991\/revisions\/62015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/61992"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=61991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=61991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=61991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}