{"id":62066,"date":"2023-02-07T10:50:28","date_gmt":"2023-02-07T10:50:28","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=62066"},"modified":"2023-02-07T10:50:28","modified_gmt":"2023-02-07T10:50:28","slug":"once-upon-a-wine-pop-up-wine-boutique-opens-at-paris-cdg-t1","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/once-upon-a-wine-pop-up-wine-boutique-opens-at-paris-cdg-t1\/","title":{"rendered":"&#8216;Once upon a Wine&#8217; pop-up wine boutique opens at Paris CDG T1"},"content":{"rendered":"<p>AdVini has opened a pop-up boutique in Terminal 1 at Paris\u2013Charles de Gaulle airport in collaboration with Groupe ADP, Lagard\u00e8re Travel Retail and Extime Duty Free Paris (formerly SDA). Until May 2023, international travellers to Terminal 1 can visit France\u2019s largest winegrowing regions in a unique and interactive shopping experience.<\/p>\n<p><!--more--><\/p>\n<p><strong>Reopening of Terminal 1 at Paris\u2013Charles de Gaulle airport<\/strong><\/p>\n<p>Closed since March 30, 2020 due to the COVID crisis, Groupe ADP reopened Terminal 1 to passengers this past December. Extensive renovations to update the terminal included the unveiling of a brand-new passenger experience led by Extime, a new hospitality brand of Groupe ADP, and a new Travel Retail space that showcases the excellence of French \u2018art de vivre\u2019.<\/p>\n<p>This attractive new space is the \u2018setting\u2019 for Once upon a Wine by AdVini, a joint endeavor between Groupe ADP, Lagard\u00e8re Travel Retail and Extime Duty Free Paris (formerly SDA).<\/p>\n<p><strong>An interactive experience<\/strong><\/p>\n<p>Designed as a rich and user-friendly experience, Once upon a Wine by AdVini will open for six months until May 2023 in a modern and elegant decor inspired by traditional covered markets. The boutique offers a permanent selection of wines and a selection that changes from week to week.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172515_6bfc3678-d599-4318-bf27-e9ecb6b7de5c_0.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172515_6bfc3678-d599-4318-bf27-e9ecb6b7de5c_0.jpg 396w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172515_6bfc3678-d599-4318-bf27-e9ecb6b7de5c_0-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172515_6bfc3678-d599-4318-bf27-e9ecb6b7de5c_0.jpg\" class=\"size-full wp-image-62068 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 396px) 100vw, 396px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-62068 aligncenter\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172515_6bfc3678-d599-4318-bf27-e9ecb6b7de5c_0.jpg\" alt=\"\" width=\"396\" height=\"264\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172515_6bfc3678-d599-4318-bf27-e9ecb6b7de5c_0.jpg 396w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172515_6bfc3678-d599-4318-bf27-e9ecb6b7de5c_0-300x200.jpg 300w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/noscript><\/a><\/p>\n<p>Terminal 1 customers can shop independently or receive advice from a wine expert on site. Four activities at the boutique offer an interactive, entertaining and digital experience:<\/p>\n<p>A wine expert is available to advise customers in their choice of wines;<\/p>\n<ul>\n<li>A counter-style tasting area lets passengers try the wines on sale before making purchases;<\/li>\n<li>A Once upon a Wine by AdVini app, developed for the boutique and available at the counter, provides the most time-pressed travelers with information on the vintages and estates on offer in just a few clicks;<\/li>\n<li>Virtual reality headsets take shoppers on a visit of the vineyards and estates of Chablis, C\u00f4te de Beaune, Ch\u00e2teauneuf-du-Pape and Saint-Emilion.<\/li>\n<li>The pop-up space is an opportunity for AdVini and Extime Duty Free Paris to offer visitors to Terminal 1 of Paris\u2013Charles de Gaulle airport an engaging and enjoyable experience of French winegrowing terroirs and savoir-faire.<\/li>\n<\/ul>\n<p><em>\u201cAdVini has designed a very fitting concept, focused on the customer experience, in which shoppers can discover French wines while trying other local products, including truffle-based items. They can purchase what they\u2019ve just tasted, and leave with a souvenir of French savoir-faire. We were delighted to work with AdVini on this concept, which showcases our country\u2019s winegrowing and culinary traditions.&#8221;<\/em> Victoire Gueugnier, Director, Merchant Beverage \u2013 Lagard\u00e8re Travel Retail.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172516_79088fba-ae0a-49fe-801d-842ea88985e2_0.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172516_79088fba-ae0a-49fe-801d-842ea88985e2_0.jpg 302w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172516_79088fba-ae0a-49fe-801d-842ea88985e2_0-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172516_79088fba-ae0a-49fe-801d-842ea88985e2_0.jpg\" class=\"alignnone size-full wp-image-62069 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 302px) 100vw, 302px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-62069\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172516_79088fba-ae0a-49fe-801d-842ea88985e2_0.jpg\" alt=\"\" width=\"302\" height=\"201\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172516_79088fba-ae0a-49fe-801d-842ea88985e2_0.jpg 302w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172516_79088fba-ae0a-49fe-801d-842ea88985e2_0-300x200.jpg 300w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/><\/noscript><\/a><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172517_65331b12-7b23-41d5-9191-f56b6009c1f4_0.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172517_65331b12-7b23-41d5-9191-f56b6009c1f4_0.jpg 302w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172517_65331b12-7b23-41d5-9191-f56b6009c1f4_0-300x201.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172517_65331b12-7b23-41d5-9191-f56b6009c1f4_0.jpg\" class=\"alignnone size-full wp-image-62070 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 302px) 100vw, 302px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-62070\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172517_65331b12-7b23-41d5-9191-f56b6009c1f4_0.jpg\" alt=\"\" width=\"302\" height=\"202\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172517_65331b12-7b23-41d5-9191-f56b6009c1f4_0.jpg 302w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/02\/vcsPRAsset_3018052_172517_65331b12-7b23-41d5-9191-f56b6009c1f4_0-300x201.jpg 300w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Travel retail and export: a key sector for AdVini<\/strong><\/p>\n<p>AdVini is a resolutely international company with operations in the most beautiful winemaking regions of France and South Africa. Exports represent over 50% of the company\u2019s sales, and the wines and brands of its properties are present in 110 countries. Travel retail is therefore a preferred sector for AdVini, which has sales points at more than 145 airports worldwide.<\/p>\n<p><em>\u201cWe are proud of our partnership with the Lagard\u00e8re TR teams. It marks the re-launch of travel retail and the return of travelers from Asia and North America, two very important segments for AdVini\u2019s development. This location provides added international visibility. Apart from designing a space that showcases our properties, wines and expertise, we wanted to offer visitors a truly interactive experience,\u201d<\/em> said Nicolas Tracz, AdVini\u2019s Marketing Director.<\/p>\n<p>The Once upon a Wine by AdVini pop-up boutique reflects the company\u2019s commitment to showcasing its vineyards and teams to influential companies in the travel retail industry and their customers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdVini has opened a pop-up boutique in Terminal 1 at Paris\u2013Charles de Gaulle airport in collaboration with Groupe ADP, Lagard\u00e8re Travel Retail and Extime Duty [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":62067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7098,7097],"tags":[12358,12359,69,39,11544,12357,1544,12364,4936,216,129],"class_list":["post-62066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-wine-champagne","category-wines-spirits","tag-advini","tag-advini-duty-gree","tag-duty-free","tag-dutyfree","tag-extime-duty-free-paris","tag-groupe-adp","tag-lagardere-travel-retail","tag-once-upon-a-wine","tag-paris-charles-de-gaulle-airport","tag-travel-retail","tag-wine"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=62066"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62066\/revisions"}],"predecessor-version":[{"id":62105,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62066\/revisions\/62105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/62067"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=62066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=62066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=62066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}