{"id":62181,"date":"2023-02-08T12:37:52","date_gmt":"2023-02-08T12:37:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=62181"},"modified":"2023-02-08T12:37:52","modified_gmt":"2023-02-08T12:37:52","slug":"lancome-celebrates-spring-festival-with-shoppers-at-hainans-cdfg-haikou-international-duty-free-mall","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lancome-celebrates-spring-festival-with-shoppers-at-hainans-cdfg-haikou-international-duty-free-mall\/","title":{"rendered":"LANC\u00d4ME celebrates Spring Festival with shoppers at Hainan\u2019s CDFG Haikou International Duty Free Mall"},"content":{"rendered":"

This Spring Festival, Lanc\u00f4me Travel Retail Asia Pacific ushered in the new year with the theme \u201cTogether, we bloom into happiness\u201d. Celebrating the iconic Lanc\u00f4me rose, the French beauty brand has once again joined forces with the China Duty Free Group (CDFG) to launch the Lanc\u00f4me Blooming Rose pop-up at the newly opened Hainan\u2019s CDFG Haikou International Duty Free Mall.<\/p>\n

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To elevate the rose with grandeur, Lanc\u00f4me hosted a celebrity-studded launch event, innovative AI activations, and a massive Lanc\u00f4me take-over of Haikou\u2019s Tourist Town, inspiring hope, optimism & happiness in the new year.<\/p>\n

The immersive Lanc\u00f4me Blooming Rose pop-up experience marks several firsts for the brand. The 360\u00b0 activation features the largest 172 square metre outdoor pop-up space in Hainan, where guests are invited to immerse themselves in the world of Lanc\u00f4me and discover its iconic best-sellers.<\/p>\n

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Here, they enter the G\u00e9nifique Rose Garden where they are welcomed by the brand\u2019s star product, a 2-metre tall Advanced G\u00e9nifique Serum. Guests are invited to create heartfelt memories at the virtual garden by designing unique AI roses imbued with personal messages; discover their own personalised New Year greetings to ring in the new year; and bring home a keepsake at the augmented reality Photo Booth.<\/p>\n

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The brand establishes its leadership in Beauty Tech with the first Skin Screen Room in Hainan, a private and luxurious space where one can receive a complimentary consultation by Lanc\u00f4me\u2019s Beauty Advisors who leverage the Skin Screen\u2019s expertise to recommend a skincare routine, exclusively customised to each customer\u2019s skin concerns.<\/p>\n

Blooming into the new year, Lanc\u00f4me hosted the inaugural Rose Paradise event on January 12th 2023, which was graced by L\u2019Or\u00e9al China Travel Retail General Manager, Adele Zhang, China Duty Free Group (CDFG) Executive Deputy General Manager Luke Chang, and celebrities Song Yi \u5b8b\u8f76, Li Wen Han \u674e\u6c76\u7ff0. The brand partnered with CDFG Haikou International Duty Free City to present a breath-taking takeover of the mall\u2019s indoor atrium, transforming the space into a spectacular vast digital rose wonderland, whilst incorporating the mall\u2019s existing art and light installations. The large flower garden was adorned with illuminated digital blooms and enhanced by the brand\u2019s first takeover of the 324 square meter LED screen.<\/p>\n

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Reaching a new level of grandeur and modernity, Lanc\u00f4me elevated from a street takeover in 2022 to painting an entire town red in 2023, coupled with a dazzling floral installation.<\/p>\n

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Located within one of Haikou\u2019s top tourist attractions \u2013 the oriental Feng Xiaogang Movie Town, the Lanc\u00f4me Blooming Town saw the streets illuminated with Lanc\u00f4me\u2019s festive digital roses. Tourists and locals were transported through Lanc\u00f4me Blooming Town in a Lanc\u00f4me tram, and their experience culminated in a light and projection show to celebrate the new year.<\/p>\n

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Also dominating the digital space, the Lanc\u00f4me Enchanting Blooming Tour marked its first-ever simultaneous livestream across 7 CDFG social channels, achieving a record-breaking 32M views solely on CDFG Haikou\u2019s livestream platforms. Hosted by top beauty influencer \u4e00\u679d\u5357\u5357 and 4 other CDFG hosts, it featured a star-studded line up with celebrities Song Yi (\u5b8b\u8f76) and Li Wen Han (\u674e\u6c76\u7ff0), as well as actress & KOL \u6d2a\u6f47 Hanna.<\/p>\n

During the livestream, viewers were taken on a dynamic virtual journey, and were invited to explore different highlights of the Lanc\u00f4me Blooming rose garden, which was filled with over 10 million digital roses. The stream then transported viewers to a digital replica of the Lanc\u00f4me pop up store to immerse themselves in the elevated experience. Concurrently, viewers could also shop Lanc\u00f4me\u2019s high-performance formulations throughout the livestream, encouraging interested consumers to make a purchase. Finally, the livestream\u2019s grand finale featured Lanc\u00f4me\u2019s First-ever digital drone show and an array of digital fireworks, lighting up the sky with animated celebratory greetings from the brand.<\/p>\n

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\u201cLanc\u00f4me is a leading brand of beauty and innovation, always seeking to delight its consumers by constantly re-inventing retail experiences. We are pleased to partner with China Duty Free Group to bloom in the city of Hainan through the multiple experiential Blooming Rose activations and touchpoints to celebrate happiness and hope in this new year,\u201d<\/em> says Yeon Ah Choi, General Manager at L’Or\u00e9al Luxe Travel Retail Asia Pacific.<\/p>\n

\u201cWe are honoured to be blooming into the new year with China Duty Free Group once again for our first-ever disruptive Lanc\u00f4me Travel Retail Asia Pacific takeover of the new CDFG Haikou International Duty Free City, solidifying our leadership in Spring Festival animations and the omni-retail space, and constantly innovating new experiences for Hainan travelers,\u201d<\/em> says Linda Wang, General Manager of Lanc\u00f4me Travel Retail Asia Pacific.<\/p>\n

\u201cChina Duty Free Group would like to thank our strong partners at Lanc\u00f4me Travel Retail Asia Pacific for yet another blockbuster Spring Festival event to celebrate the beauty of togetherness. The inauguration of the first celebrity event here at CDF Haikou International Duty Free City sets the bar to bring unique and exciting retail experiences to new heights in this blooming new year,\u201d<\/em> says Grace Wang, General Manager of Perfume and Cosmetics department, Central Merchandising Division at China Duty Free Group.<\/p>\n

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This Spring Festival, Lanc\u00f4me Travel Retail Asia Pacific ushered in the new year with the theme \u201cTogether, we bloom into happiness\u201d. Celebrating the iconic Lanc\u00f4me […]<\/p>\n","protected":false},"author":4,"featured_media":62183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[8867,5877,44,69,39,56,12396,139,2673,12395,85,715,43,92,216],"class_list":["post-62181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-cdfg","tag-china-duty-free-group","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-fragrance","tag-haikou-international-duty-free-city","tag-lancome","tag-lancome-duty-free","tag-lancome-travel-retail","tag-make-up","tag-makeup","tag-perfume","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=62181"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62181\/revisions"}],"predecessor-version":[{"id":62207,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62181\/revisions\/62207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/62183"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=62181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=62181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=62181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}