Coty, one of the world\u2019s largest beauty companies with a portfolio of iconic brands across fragrance, colour cosmetics, skin and body care, launches a new campaign to change the dictionary definitions of beauty.<\/p>\n
<\/p>\n
The #UndefineBeauty campaign recognizes that the current English language definitions of the term \u2018beauty\u2019 are outdated and no longer reflect the values of today\u2019s society. Specifically, the examples cited under the current entries for \u2018beauty\u2019 across the leading English dictionaries are both limiting and exclusive.<\/p>\n
\u201cShe was a great beauty in her youth\u201d is the phrase often cited in major dictionaries to illustrate the concept of beauty, and one whose excluding effects we witnessed in a social experiment involving 100 people from all around the world. The campaign calls for the Dictionary publishers to review these examples and remove the implicit ageism and sexism they currently contain.<\/p>\n
Sue Y. Nabi, Coty\u2019s CEO, has written an open letter to the major Dictionary houses, co-signed by the Company\u2019s Executive Committee and Senior Leadership Team, highlighting the outdated nature of their definitions, and their need for review.<\/p>\n
Ms. Nabi said, \u201cSeen through the lens of today\u2019s society and values, the definition of beauty hasn\u2019t aged well. Of course, not all people are impacted by, or feel excluded by these definitions. But the implicit ageism and sexism in the examples were born in a different time. We believe it\u2019s time to bridge the gap – time to bring the definition to where society is today. By changing the definition, if more people feel included \u2013 feel beautiful \u2013 there will be a ripple effect which touches us all.\u201d<\/em><\/p>\n Coty invites everyone to join this campaign calling for change by signing the petition at change.org. Coty has taken this step following an in-depth review of the industry and its purpose. In capturing its organizational purpose \u201ctogether, we unleash every vision of beauty\u201d, the company identified the importance of this change.<\/p>\n \u201cAt Coty, we believe that no one can control or dictate what is, or is not, beautiful,\u201d<\/em> said Sue Y. Nabi. That is why the campaign to #UndefineBeauty aims to \u2018undefine\u2019 rather than simply \u2018redefine\u2019 beauty, so that no one feels excluded by the definition or examples that accompany it.<\/p>\n","protected":false},"excerpt":{"rendered":" Coty, one of the world\u2019s largest beauty companies with a portfolio of iconic brands across fragrance, colour cosmetics, skin and body care, launches a new […]<\/p>\n","protected":false},"author":4,"featured_media":62340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,1],"tags":[12439,45,44,73,12437,12438,69,39,56,43,216],"class_list":["post-62339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-latest-news","tag-undefinebeauty","tag-beauty","tag-cosmetics","tag-coty","tag-coty-duty-free","tag-coty-fragrances","tag-duty-free","tag-dutyfree","tag-fragrance","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=62339"}],"version-history":[{"count":2,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62339\/revisions"}],"predecessor-version":[{"id":62384,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62339\/revisions\/62384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/62340"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=62339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=62339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=62339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}