{"id":62342,"date":"2023-02-15T14:19:19","date_gmt":"2023-02-15T14:19:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=62342"},"modified":"2023-02-15T14:22:53","modified_gmt":"2023-02-15T14:22:53","slug":"martell-debuts-ai-powered-boutique-with-lotte-duty-free-at-singapore-changi-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/martell-debuts-ai-powered-boutique-with-lotte-duty-free-at-singapore-changi-airport\/","title":{"rendered":"Martell opens AI powered drinks boutique in Lotte Duty Free at Singapore Changi airport"},"content":{"rendered":"

Pernod Ricard Global Travel Retail, is excited to announce the opening of the first in-airport Martell AI powered boutique within Terminal 1 of Singapore\u2019s Changi Airport, in partnership with Lotte Duty Free.<\/p>\n

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The new 33sq ft boutique situated at Changi\u2019s Terminal 1 Lotte Duty Free store will host a range of immersive experiences and services for passengers, including an AI ambassador, fully-digitalised merchandising units, robot bartenders and VIP tastings.<\/p>\n

One of the key interactive features is the \u2018Martell Untouchable Taste\u2019 tool, which guides shoppers through the Martell range, and provides personalised tasting recommendations based on their preferences.<\/p>\n

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This recommendation is then sent to the Martell robot bartender, who proceeds to serve the desired beverage to the customer. Whether simply serving a Cognac neat, over ice, or a delectable cocktail, the passenger enjoys a truly memorable in-airport experience.<\/p>\n

To celebrate the store opening, those shoppers who have pre-booked a tasting can avail of a complimentary Martell cocktail glass when they spend more than SGD 150 (per transaction) from now until 28 February 2023.<\/p>\n

On the new boutique opening, Liya Zhang, Vice President of Marketing at Pernod Ricard Global Travel Retail commented: \u201cWe\u2019re always aiming to offer shoppers truly memorable experiences pushing the boundaries of what is possible in an airport space. I sincerely believe we have delivered, as this store is the first of its kind in an airport globally.<\/em><\/p>\n

\u201cWe feel that we have truly created something special with this opening and we\u2019re excited for travellers to step inside and experience the exciting world of Martell, and hope they enjoy the personalised and delicious drinks which the new robot bartender creates.\u201d<\/em><\/p>\n

Jeff Jeong, Lotte Travel Retail Singapore Managing Director commented: \u201cThe opening of the Martell AI powered boutique at Lotte Duty Free has been a project in the works for over two years and we\u2019re very excited to finally see it actualized for our customers. Our partnership with Pernod Ricard goes from strength to strength, and we hope to continue working closely together, to elevate the omnichannel experience to a new level.\u201d<\/em><\/p>\n

Ms Teo Chew Hoon, Changi Airport Group\u2019s Managing Director, Airside Concessions added;<\/p>\n

\u201cJust as Changi Airport continually strives to innovate, we are excited to be partnering with Pernod Ricard and Lotte who share the same ethos and beliefs.<\/em><\/p>\n

\u201cWe are proud to launch the Martell AI-powered boutique, which harnesses the power of data and technology to deliver personalised customer-centric experiences; a key tenet of the Changi Airport retail experience.\u201d<\/em><\/p>\n

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Pernod Ricard Global Travel Retail, is excited to announce the opening of the first in-airport Martell AI powered boutique within Terminal 1 of Singapore\u2019s Changi […]<\/p>\n","protected":false},"author":4,"featured_media":62351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7098,7097],"tags":[634,79,69,39,1615,11098,3801,12440,5009,11691,216],"class_list":["post-62342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wine-champagne","category-wines-spirits","tag-changi-airport","tag-cognac","tag-duty-free","tag-dutyfree","tag-lotte-duty-free","tag-lotte-travel-retail-singapore","tag-martell-duty-free","tag-martell-untouchable-taste","tag-pernod-ricard-global-travel-retail","tag-singapores-changi-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=62342"}],"version-history":[{"count":6,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62342\/revisions"}],"predecessor-version":[{"id":62397,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62342\/revisions\/62397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/62351"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=62342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=62342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=62342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}