{"id":62915,"date":"2023-03-07T17:17:44","date_gmt":"2023-03-07T17:17:44","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=62915"},"modified":"2023-03-07T17:17:44","modified_gmt":"2023-03-07T17:17:44","slug":"smarties-launches-cool-creatures-play-set-exclusively-for-mini-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/smarties-launches-cool-creatures-play-set-exclusively-for-mini-travellers\/","title":{"rendered":"Smarties launches Cool Creatures play set exclusively for mini travellers"},"content":{"rendered":"

Nestl\u00e9 ITR is set to further strengthen its credentials as a leading sustainability champion with the March roll-out of its new Smarties Cool Creatures travel retail exclusive set.<\/p>\n

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In line with the brand\u2019s pivotal \u2018Learn Through Play\u2019 positioning, this new edition has been designed to spark imagination and encourage virtual exploration. The launch will be supported by high-profile in-store promotional activity and a range of pioneering digital activations, designed to deliver unique, interactive phygital experiences that showcase a sustainable message and nurture appreciation for the underwater world.<\/p>\n

The new Smarties Cool Creatures set features 4 x 34g Smarties Hexatubes in recyclable paper packaging, four activity sheets, eight coloured pencils, stickers and a play mat. Inspired by Nestl\u00e9\u2019s Play in our Colourful World campaign, the set allows children to create and customise four different sea creature toys, all of which are designed with longevity of play and long-lasting enjoyment in mind.<\/p>\n

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Smarties was the first global confectionery brand to switch to recyclable paper packaging, and Nestl\u00e9 has stated its ambition to make all of its packaging recyclable or reusable by 2025. \u201cSustainability is a core value that underpins every element of our design process, product execution, and communications,\u201d<\/em> noted Marketing Manager Aura Sanchez. \u201cWe understand the role sustainability now plays in purchasing decisions, and are committed to giving our consumers appropriate and responsible choices.\u201d<\/em> In addition to the recyclable packaging, the Smarties Cool Creatures set features chocolate made from 100% certified sustainable cocoa beans sourced through the Nestl\u00e9 Cocoa Plan.<\/p>\n

Interaction between the physical world and the digital realm was integral to the development of this latest travel retail exclusive, which showcases Smarties\u2019 focus on using phygital marketing as a way to educate and engage both the next and current generation of consumers. Nestl\u00e9 ITR collaborated with two agencies on this new launch. ECHO, its long-term design and strategy partner for travel retail, designed the toys and digital elements. Augmented Reality content creation agency Zappar then brought the digital experience to life.<\/p>\n

\u201cThis type of AR (Augmented Reality) is a significant first for Nestl\u00e9 International Travel Retail,\u201d<\/em> explained Senior Brand Manager Macarena Jimenez. \u201cScanning the on-pack QR code gives access to a colourful, interactive virtual world, where users can become a marine explorer, learn fun facts and take part in a marine expert quiz. Once again Nestl\u00e9 ITR is leading the narrative with an eye-catching travel retail exclusive, that cleverly combines its famous chocolate treats with a diverse range of imaginative, educational and above all fun activities to keep travellers entertained while learning.”<\/em><\/p>\n

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Nestl\u00e9 ITR is set to further strengthen its credentials as a leading sustainability champion with the March roll-out of its new Smarties Cool Creatures travel […]<\/p>\n","protected":false},"author":4,"featured_media":62918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,1,477],"tags":[119,120,69,39,8094,8095,9479,12541,12542,216],"class_list":["post-62915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-latest-news","category-latest-promotions-in-duty-free","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-nestle","tag-nestle-international-travel-retail","tag-nestle-itr","tag-smarties-cool-creatures","tag-smarties-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=62915"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62915\/revisions"}],"predecessor-version":[{"id":62944,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/62915\/revisions\/62944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/62918"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=62915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=62915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=62915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}