{"id":63271,"date":"2023-03-20T18:04:19","date_gmt":"2023-03-20T18:04:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=63271"},"modified":"2023-03-20T18:04:19","modified_gmt":"2023-03-20T18:04:19","slug":"shawn-mendes-collaborates-with-tommy-hilfiger-on-classics-reborn-capsule-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/shawn-mendes-collaborates-with-tommy-hilfiger-on-classics-reborn-capsule-collection\/","title":{"rendered":"Shawn Mendes collaborates with Tommy Hilfiger on \u2018Classics Reborn\u2019 capsule collection"},"content":{"rendered":"

TOMMY HILFIGER presents Tommy X Shawn Classics Reborn, a capsule collection and campaign with GRAMMY nominated, multi-platinum singer-songwriter Shawn Mendes. Launched on March 15, 2023, the collaboration recodes timeless classics, bringing new life to prep icons, designed with sustainability at heart.<\/p>\n

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The new collection made in collaboration with Shawn Mendes is inspired by TOMMY HILFIGER\u2019s take on pre-90s prep, highlighting relaxed fits and original comfort with an emphasis on inclusivity. These new designs reinterpret iconic TOMMY HILFIGER looks in a contemporary way, creating a collection of classics for today and tomorrow. The partnership embraces Mendes and Hilfiger\u2019s shared vision of sustainability by using recycled and innovative materials.<\/p>\n

The campaign unites a cast featuring the singer\u2019s friends and family, as well as advocates for sustainability and next-generation creatives. Shawn is joined by his sister Aaliyah Mendes, artist, singer-songwriter and close friend Jon Vinyl, artist producer Mike Sabath, multidimensional artist Ahmad Ciss\u00e9, author and model Maye Musk, designer Czarina Kwong, champion for change Deprise Lons, and models Yvesmark Chery and Anita Jane Pathammavong.<\/p>\n

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The Classics Reborn campaign presents the 28-piece menswear and womenswear collection that hold modern prep at its heart.<\/p>\n

Four principles inspired Tommy Hilfiger and Shawn Mendes\u2019 outlook. The first two, Color Reborn and Materials Reborn, ensure the collection includes sustainable innovation. The second two, Self Reborn and Community Reborn, reflect on a contemporary way of living:<\/p>\n

Color Reborn features materials that are crafted from recycled textiles and find vivid color. Recycrom\u2122 uses a new technique to make dye, created by reprocessing fibers from pre-consumer factory cutting waste into a colored powder.<\/p>\n

Materials Reborn integrates cutting-edge technology creating comfortable new fibers out of recycled textiles. It incorporates Circulose\u00ae, a material made from recycled textile waste that has been blended with wood fiber, reducing dependence on virgin resources and ensuring discarded cotton textiles can be part of a more circular recycling system, rather than ending up in landfills.<\/p>\n

Self Reborn reflects a commitment to taking a fresh look at ideas, passions and perspectives, all the way down to what we wear.<\/p>\n

Community Reborn emphasizes surrounding yourself with people that move you to be better.<\/p>\n

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\u201cThe Tommy X Shawn Classics Reborn collection marks another step towards realizing our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes All,\u201d<\/em> said Tommy Hilfiger. \u201cShawn is an impressive young man and advocate for positive change. We\u2019re proud to partner with him and continue playing our part in creating a more responsible future of fashion.\u201d<\/em><\/p>\n

Classics Reborn was creative directed by Team Laird and shot by Craig McDean. To launch the global campaign, Tommy Hilfiger and Shawn Mendes will host a series of events in London, Berlin, Milan and Mexico City. Selected retail venues will curate in-store activations giving a platform to change-makers in local sustainability movements.<\/p>\n

\u201cI\u2019m so excited to be working with my Tommy Hilfiger family on the Classics Reborn collection,\u201d<\/em> said Shawn Mendes. \u201cThe collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.”<\/em><\/p>\n

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The collection features a stars and stripes rugby shirt made from a recycled and organic cotton blend; and a relaxed fit, double pleat twill chino made from 100% organic cotton dyed with Recycrom\u2122 technology. Other key items include a varsity jacket with a body of recycled wool blend, and sleeves made with ECONYL\u00ae regenerated nylon derived from landfill and ocean waste including fishing nets. Industry-certified materials are used throughout, including Responsible Wool Standard (RWS), Organic Content Standard (OCS) and Global Recycled Standard (GRS).<\/p>\n

As a continuation of Tommy Hilfiger\u2019s commitment to sustainability, the company is aiming to design all products in a circular manner. As well as using lower-impact materials that prioritize recycled and recyclable inputs and implement safe dying treatments, the brand continues to test new business models that keep products in use for longer. For more information on TOMMY HILFIGER\u2019s sustainability strategy, visit https:\/\/responsibility.pvh.com\/tommy\/<\/a><\/p>\n

The Tommy x Shawn Classics Reborn capsule collection will be available on tommy.com,<\/a> in TOMMY HILFIGER stores worldwide and through select wholesale partners beginning March 15, 2023.<\/p>\n

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Just dropped: #TommyXShawn<\/a> \u2014 reimagining prep icons. Discover more https:\/\/t.co\/iR3jDvX2hI<\/a> @ShawnMendes<\/a>. #TommyHilfiger<\/a> #TommyXShawn<\/a> #ClassicsReborn<\/a> #ShawnMendes<\/a> pic.twitter.com\/kdiljbA96q<\/a><\/p>\n

— Tommy Hilfiger (@TommyHilfiger) March 15, 2023<\/a><\/p><\/blockquote>\n