{"id":63501,"date":"2023-03-28T14:02:44","date_gmt":"2023-03-28T13:02:44","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=63501"},"modified":"2023-03-28T14:02:44","modified_gmt":"2023-03-28T13:02:44","slug":"glen-moray-distillery-evolves-its-packaging-to-show-off-its-expertise","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/glen-moray-distillery-evolves-its-packaging-to-show-off-its-expertise\/","title":{"rendered":"Glen Moray Distillery evolves its packaging to show off its expertise"},"content":{"rendered":"

Glen Moray Speyside single malt Scotch whisky is evolving its packaging to celebrate the distillery\u2019s expertise and reflect its whisky\u2019s exceptional taste. With a more contemporary design and inviting flavour descriptions, the updated packaging, being rolled out globally, aims to appeal to those who are new to whisky as well as connoisseurs.<\/p>\n

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Glen Moray has been distilling the finest single malts and exploring how wood can influence whisky\u2019s taste in Speyside, since 1897. Records show that the distillery\u2019s founders aged their spirit in an astonishing array of casks. Their experimental ways still inspire Glen Moray\u2019s craftsmen to this day.<\/p>\n

Designed to provide a bolder, more contemporary look, encouraging consumers to explore Glen Moray, the changes have been made to labels and gift boxes across the brand\u2019s Explorer range of six single malts. Its elegant design features a deeper, more vibrant version of the whisky\u2019s iconic blue, balanced by bold colours which reflect the flavours of each whisky in the range. Bold shapes and straight lines on the label contrast with the roundness of Glen Moray\u2019s traditional rounded bottle shape.<\/p>\n

The new design celebrates Glen Moray\u2019s long heritage with a more immersive illustration of the distillery and a refined version of the distillery\u2019s historical emblem, which showcases the four pillars of Glen Moray\u2019s whisky:<\/strong><\/p>\n

o Barley sheaf \u2013 reflecting the single malt\u2019s key ingredient;<\/strong>
\no Beehive \u2013 a tribute to the whisky\u2019s honeyed taste;<\/strong>
\no Cask \u2013 celebrating the distillery\u2019s expertise in maturing and marrying casks;<\/strong>
\no Ship \u2013 referencing Glen Moray\u2019s global appeal.<\/strong><\/p>\n

Embracing its unique identity as a cask explorer since 1897, this new design hails Glen Moray\u2019s experimental ways with casks, and guides drinkers\u2019 through their journey by giving two-word flavour descriptions on front of pack for easy reference, followed by an inviting explanation of each whisky\u2019s taste and cask influence.<\/p>\n

\u201cWe are delighted to be rolling out our new packaging around the world. Glen Moray is an exceptional Speyside single malt whisky and by evolving the giftboxes and labels of our Explorer Range, we hope to appeal to more drinkers and better share our whisky\u2019s story with consumers \u2013 encouraging them to discover and enjoy Glen Moray with friends.\u201d<\/em><\/p>\n

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Glen Moray Speyside single malt Scotch whisky is evolving its packaging to celebrate the distillery\u2019s expertise and reflect its whisky\u2019s exceptional taste. With a more […]<\/p>\n","protected":false},"author":4,"featured_media":63514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[69,39,6883,11616,12650,47,216,103],"class_list":["post-63501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-glen-moray","tag-glen-moray-duty-free","tag-glen-moray-whisky","tag-malt-whisky","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=63501"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63501\/revisions"}],"predecessor-version":[{"id":63525,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63501\/revisions\/63525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/63514"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=63501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=63501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=63501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}