{"id":63543,"date":"2023-03-29T12:31:49","date_gmt":"2023-03-29T11:31:49","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=63543"},"modified":"2023-03-29T12:31:49","modified_gmt":"2023-03-29T11:31:49","slug":"experiencia-patron-tequila-bar-treats-travellers-at-cancun-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/experiencia-patron-tequila-bar-treats-travellers-at-cancun-airport\/","title":{"rendered":"‘EXPERIENCIA PATR\u00d3N’ Tequila bar treats travellers at Cancun Airport"},"content":{"rendered":"

As a demonstration of Bacardi\u2019s ambition for PATR\u00d3N\u00ae Tequila, EXPERIENCIA PATR\u00d3N has recently opened at Cancun Airport, prominently located outside the main Dufry store (until December 2024). PATR\u00d3N Tequila is the world\u2019s number one super-premium tequila and the Tequila leader in travel retail (figures reported by IWSR 2021).
\n<\/p>\n

Bacardi is celebrating its return to exhibiting at the International Summit of the Americas (IAADFS) show in Palm Beach (April 18-21, 2023), with several new omnichannel initiatives and brand innovations across its portfolio.<\/strong><\/p>\n

\"\"

Designed to engage American consumers this multi-layered omnichannel experience includes pre-travel messaging with Expedia including Cancun travel guides, OOH advertising throughout the traveler journey from arrival at Cancun airport thru to in-store digital with Dufry.<\/p>\n

The EXPERIENCIA PATR\u00d3N bar is an elevated homage to the craft of PATR\u00d3N Tequila, the world\u2019s number one super-premium Tequila and the Tequila leader in travel retail (IWSR 2021), and the meticulous, handcrafted passion and dedication that goes into achieving perfection in every drop, by masterfully combining select natural ingredients in a unique portfolio of super-premium and ultra-premium Tequilas.<\/p>\n

The eye-catching pop-up is a timeless yet contemporary structure of pale latticework, inspired by the shape and texture of the pi\u00f1a of the agave plant, curving around the brand displays, with a golden PATR\u00d3N Tequila bee logo hovering over them, to the rear. The significance of the pi\u00f1a pattern reflects how PATR\u00d3N Tequila cuts close to the heart of the agave plant to ensure only the sweetest part of the agave is used in the making of PATR\u00d3N Tequila. Stone textures create a front \u2018driveway\u2019 for the entrance, while agave and hedge planters placed around the front of the pop-up encourage travellers to come in and make themselves at home.<\/p>\n

\"\"

The stunning bar offers travellers the chance to sample PATR\u00d3N cocktails, including the PATR\u00d3N Paloma, PATR\u00d3N Margarita and the PATR\u00d3N Old Fashioned. Inspired by their experience, travellers can then go into the Dufry store to buy from the range.<\/p>\n

Travellers can discover the entire PATR\u00d3N Tequila range including the latest prestige innovation launch, PATR\u00d3N en LALIQUE: Serie 3. While the liquid is a remarkable blend of rare extra a\u00f1ejo tequilas, the design of the crystal decanter, created by Marc Larminaux, Lalique\u2019s Artistic and Creative Director, is an artistic interpretation of the agave plant. PATR\u00d3N en LALIQUE: Serie 3 tells the story of where PATR\u00d3N Tequila is sourced and crafted and falls in line with the timeless theme of nature.<\/p>\n

\"\"

For this release, PATR\u00d3N Master Distiller David Rodriguez and his team masterfully curated a blend of extra a\u00f1ejo tequilas that is so rare, it can never be replicated. 14 different tequilas each aged for up to 8 years in French and American oak casks were hand selected and combined to create PATR\u00d3N en LALIQUE: Serie 3. The liquid is marked by its crystalline color and sweet and smooth taste featuring hints of spices, dried fruits, sherry wine and intense wood.<\/p>\n

Commenting on the industry recovery post-pandemic, Geoff Biggs, Regional Director GTR Americas, Bacardi said, \u201cAcross the region there is growth. In Mexico it is driven by the ease of access for US travellers and we expect business to return to 2019 levels this year. In Argentina, Brazil, Chile and Colombia, flights are packed, consumers are excited to be traveling again and we are growing market share across our portfolio, especially driven by the relevance of our brands in the passion for home mixology and from on-premise trends in domestic markets.<\/em><\/p>\n

\u201cFor many of these markets, although inflation continues to be an issue volatility in exchange rates is nothing new and consumer confidence, especially amongst high net worth individuals, remains high as there is clear pent-up demand for premium spirits.<\/em><\/p>\n

\u201cFinally, in Cruise, with several new ship launches in 2023, there is increasing opportunity for us to run our popular onboard engagement programmes.<\/em><\/p>\n

\u201cWe have a strong pipeline of innovation coming to market in 2023\/24, across the portfolio including more prestige releases from PATR\u00d3N Tequila. We are also adding to the extensive Bacard\u00ed rum portfolio with an increased focus on premium and sipping aged rums to offer as an alternative to other categories, notably for consumers who are choosing to drink less but drink better.\u201d<\/em><\/p>\n

PATR\u00d3N en LALIQUE: Serie 3<\/a> is also available in the Americas GTR market at International Shoppes stores at JFK T8, T5 and T1.<\/strong><\/p>\n

\"\"

\"\"

\"\"

\"\"

\"\"

\"\"

\"\"

\"\"

As a demonstration of Bacardi\u2019s ambition for PATR\u00d3N\u00ae Tequila, EXPERIENCIA PATR\u00d3N has recently opened at Cancun Airport, prominently located outside the main Dufry store (until […]<\/p>\n","protected":false},"author":4,"featured_media":63552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[497,217,5360,963,69,39,1343,279,12655,1755,216],"class_list":["post-63543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-airport-duty-free","tag-bacardi","tag-cancun-airport","tag-dufry","tag-duty-free","tag-dutyfree","tag-international-shoppes","tag-jfk","tag-patron-en-lalique","tag-patron-tequila","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=63543"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63543\/revisions"}],"predecessor-version":[{"id":63570,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63543\/revisions\/63570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/63552"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=63543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=63543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=63543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}