{"id":63881,"date":"2023-04-14T10:31:19","date_gmt":"2023-04-14T09:31:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=63881"},"modified":"2023-04-14T10:31:19","modified_gmt":"2023-04-14T09:31:19","slug":"woodford-reserve-debuts-sensory-lounge-experience-at-new-york-jfk-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/woodford-reserve-debuts-sensory-lounge-experience-at-new-york-jfk-airport\/","title":{"rendered":"Woodford Reserve debuts Sensory Lounge Experience at New York JFK Airport"},"content":{"rendered":"

Visitors to JFK Terminal 4 can win a trip of a lifetime to the 150th Kentucky Derby.<\/p>\n

Woodford Reserve is creating a sensorial experience at John F. Kennedy\u2019s Internal Airport to bring the flavours of its American Whiskey to travelling consumers.<\/strong><\/p>\n

The pop-up lounge will run in Terminal 4 ahead of the Kentucky Derby from April 10th through May 7th (9 am-1 pm and 3 p.m. to 11 p.m daily). In honour of the Run of the Roses, visitors will be able to enter to win a trip to the 150th Kentucky Derby, thanks to Churchill Downs.<\/p>\n

\u201cThis sensory lounge will be a spectacle of the senses that take visitors through a Woodford Reserve journey,\u201d said Elizabeth McCall, Master Distiller at Woodford Reserve. \u201cBy engaging the five senses, we will introduce consumers to Woodford Reserve and bring the travel shopping experience to new heights.\u201d<\/p>\n

Woodford Reserve has partnered with some of New York City\u2019s best bars \u2013 Eleven Madison Park, Employees Only, and Pebble Bar \u2013 for the cocktail menu available at the pop-up. Chocolate authority Jacques Torres has crafted a special bonbon to pair perfectly with Woodford Reserve Double Oaked Bourbon.<\/p>\n

\u201cWe are excited about the opening of the Woodford Reserve Sensory Lounge at John F. Kennedy International Airport,\u201d said St\u00e9phane Morizet, Marketing Director Brown-Forman Global Travel Retail. \u201cEach lounge is an individual concept, meeting the high standard and desire for exclusivity of global travellers.\u201d<\/em><\/p>\n

The custom menu will feature Woodford Reserve cocktails inspired by the 200 flavours in every bottle of the Kentucky Straight Bourbon. With sustainability in mind, cocktails will be served in keepsake Govino glasses to reduce waste.<\/p>\n

Visitors of the pop-up will experience a spectacle of the senses through tasting experiences of Woodford Reserve\u2019s portfolio. Tastings will change daily and occasionally include high-end limited releases such as the Master\u2019s Collection.<\/p>\n

A range of Woodford Reserve will be available to purchase, including Bourbon, Malt, Double Oaked, 149th Derby bottle featuring Secretariat, Batch Proof series, Double XO – a Traveller\u2019s Exclusive and Baccarat Edition. With the purchase of two bottles, consumers will receive a branded tote bag and Old-Fashioned syrup to craft cocktails at home.<\/p>\n

The \u201cDerby of Lifetime\u201d trip is presented by Churchill Downs. Woodford Reserve is the Presenting Sponsor of The Kentucky Derby.<\/strong><\/p>\n

\"\"

\"\"

\u201cAs the operator of the largest air terminal at JFK Airport, we are continually innovating our offerings to enhance the curb-to-gate experience, and we are pleased to welcome the Woodford Reserve Sensory Lounge at Terminal 4,\u201d said Roel Huinink, President and CEO of JFKIAT. \u201cThis pop-up lounge will be an excellent addition to Terminal 4\u2019s diverse mix of initiatives, and will help to create an enjoyable and enriching travel experience for our passengers.\u201d<\/p>\n

\u201cAs it is imperative to continue bringing new experiences to excite our customers, we are delighted to bring the Woodford Reserve Sensory Lounge to life as it debuts in the Americas at DFS, John F. Kennedy International Airport,\u201d said DFS Group President Merchandising Christophe Marque. \u201cThe lounge will provide customers with a unique assortment of limited and exclusive products and an interactive introduction to discover the Woodford Reserve collection.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Visitors to JFK Terminal 4 can win a trip of a lifetime to the 150th Kentucky Derby.<\/p>\n","protected":false},"author":3,"featured_media":63883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[704,1112,12746,110,1062,39,279,12745,6076,216,1111],"class_list":["post-63881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-bourbon","tag-brown-forman","tag-churchill-downs","tag-dfs","tag-dfs-duty-free","tag-dutyfree","tag-jfk","tag-kentucky-derby","tag-nyc","tag-travel-retail","tag-woodford-reserve"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=63881"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63881\/revisions"}],"predecessor-version":[{"id":63884,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/63881\/revisions\/63884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/63883"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=63881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=63881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=63881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}