{"id":64052,"date":"2023-04-25T12:45:04","date_gmt":"2023-04-25T11:45:04","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=64052"},"modified":"2023-04-25T12:45:04","modified_gmt":"2023-04-25T11:45:04","slug":"aelia-duty-free-marks-earth-day-at-lima-airport-with-el-mes-del-planeta-event-for-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/aelia-duty-free-marks-earth-day-at-lima-airport-with-el-mes-del-planeta-event-for-travellers\/","title":{"rendered":"Aelia Duty Free marks Earth Day at Lima Airport with \u2018el mes del planeta\u2019 event for travellers"},"content":{"rendered":"

To mark Earth Day, Lagard\u00e8re Travel Retail Peru has initiated a one-month campaign, called \u2018el mes del planeta\u2019, in the Aelia Duty Free store airside, at Jorge Ch\u00e1vez\u202fInternational Airport in Lima. The objective of this campaign is to invite travelers to discover a selection of local products which have a positive impact on Peruvian communities and on the Planet.<\/p>\n

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The \u2018mes del planeta\u2019 campaign is promoting more than 160 products from 13 Peruvian brands supporting Peruvian communities and\/or having a low carbon emission impact. This assortment of local products is the result of the important network of local Peruvian producers and craftsmen developed over the last months by the team locally.<\/p>\n

For each product sold, Lagard\u00e8re Travel Retail Peru will be donating one US dollar to Entrearboles, in order to support the plantation of trees in Callao, on lands surrounding Jorge Ch\u00e1vez International Airport. Donations will be complemented by two suppliers\u2019 financial support, Kuna and 14 Inkas. The specific tree species which will be planted have been selected according to their ability to thrive in the natural environment, mainly native trees such as Meijo, Molle Serrano and Tecoma.<\/p>\n

The 13 brands selected to be part of the \u2018mes del planeta\u2019 campaign are already involved in supporting local communities. Examples include KUNA which design fashion from alpacas, guanacos and vicu\u00f1as, fiber and are taking care in the conservation, breeding and improvement of these species. Quma is working with small Peruvian communities to produce responsible cocoa, America Organica, a superfood brand, is leading projects to fight malnutrition in Peru and Saysi makes beauty and cosmetics products from 100% natural Peruvian plants and ingredients.<\/p>\n

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According to the Travel Experience Voices report, developed by Lagard\u00e8re Travel Retail and based on airport and brand partners\u2019 insights, airports and brands ranked 3.7 out of 5 the power of \u2018Sense of Place\u2019 to support local economies and producers, and 83% of our online panel of respondents are developing actions to support local communities.<\/p>\n

In order to support the sales of these products, in-store staff have been through a dedicated training session to deliver the right narrative, to raise their awareness to in turn best advise travelers. As an example, if consumers are looking for buying vodka, they will direct them to Peruvian vodka rather than vodka imported from Europe, to support local communities\u2019 products.<\/p>\n

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In addition to this training session, the backoffice team has also participated to \u2018La Fresque du Climat\u2019 to better understand the links between the causes and consequences of climate change and raise awareness on this challenging but very important topic.<\/p>\n

This campaign is fitting with Aelia Duty Free DNA, designed around local authenticity, the store offers travellers an immersive experience into what the Peruvian culture has best to offer.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

To mark Earth Day, Lagard\u00e8re Travel Retail Peru has initiated a one-month campaign, called \u2018el mes del planeta\u2019, in the Aelia Duty Free store airside, […]<\/p>\n","protected":false},"author":4,"featured_media":64054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477],"tags":[12786,392,497,69,39,10781,10780,216],"class_list":["post-64052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-el-mes-del-planeta","tag-aelia-duty-free","tag-airport-duty-free","tag-duty-free","tag-dutyfree","tag-jorge-chavez-international-airport","tag-lagardere-travel-retail-peru","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=64052"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64052\/revisions"}],"predecessor-version":[{"id":64061,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64052\/revisions\/64061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/64054"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=64052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=64052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=64052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}