Mo\u00ebt Hennessy has rolled out Glenmorangie\u2019s \u2018It\u2019s Kind of Delicious & Wonderful\u2019 campaign to six airports with a barber shop pop-up.<\/p>\n
\nThe It\u2019s Kind of Delicious and Wonderful campaign was first unveiled in 2020, in an effort to reimagine everyday moments as \u2018wonderful\u2019 experiences.<\/p>\n
In November 2022, photographer Miles Aldridge partnered with Glenmorangie to shoot the second instalment in the whisky brand\u2019s campaign.<\/p>\n
The first of the brand\u2019s travel retail activations, created in partnership with Dufry, kicked off at Adolfo Su\u00e1rez Madrid-Barajas Airport in Madrid, Spain.<\/p>\n
The campaign includes a pop-up that comprises whisky tasting and a barber shop station to offer a \u2018self-care experience\u2019.<\/p>\n
David de Miguel, global liquor category management head at Dufry, commented: \u201cAt Dufry, we are thrilled to collaborate with Mo\u00ebt Hennessy Travel Retail Europe on this exciting project, which brings a fresh and inventive approach to travel retail.<\/em><\/p>\n \u201cWe are committed to providing our customers with exceptional and unforgettable experiences, and we believe that Glenmorangie\u2019s activation will offer just that.\u201d<\/em><\/p>\n The pop-up aligns with the brand\u2019s aim to recruit new consumers by targeting a younger generation, as well as inviting \u2018more women whisky lovers\u2019 into the fold.<\/p>\n Shoppers can receive a hand or face massage, as well as read the Glenmorangie magazine to learn more about the brand and its travel retail exclusive offerings of The Accord, The Elementa and The Tribute.<\/p>\n The Mo\u00ebt Hennessy travel retail arm is aiming to \u2018elevate the whisky and luxury categories\u2019 by offering the channel-exclusive activities.<\/p>\n The activations will also see hot air balloons featured at Istanbul Airport, and greenhouse experiences at Paris Charles de Gaulle Airport, Heathrow Airport, Luton Airport, and Edinburgh Airport.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Mo\u00ebt Hennessy has rolled out Glenmorangie\u2019s \u2018It\u2019s Kind of Delicious & Wonderful\u2019 campaign to six airports with a barber shop pop-up.<\/p>\n","protected":false},"author":4,"featured_media":64093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7093,7085,7099,7097],"tags":[8183,963,69,39,431,3738,9371,12793,12794,12795,12796,216,103],"class_list":["post-64092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-skincare-and-haircare","category-spirits","category-wines-spirits","tag-adolfo-suarez-madrid-barajas-airport","tag-dufry","tag-duty-free","tag-dutyfree","tag-glenmorangie","tag-glenmorangie-duty-free","tag-moet-hennessy","tag-moet-hennessy-travel-retail-europe","tag-the-accord","tag-the-elementa","tag-the-tribute","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=64092"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64092\/revisions"}],"predecessor-version":[{"id":64098,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64092\/revisions\/64098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/64093"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=64092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=64092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=64092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}