{"id":64451,"date":"2023-05-10T12:34:52","date_gmt":"2023-05-10T11:34:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=64451"},"modified":"2023-05-10T12:34:52","modified_gmt":"2023-05-10T11:34:52","slug":"people-are-good-for-you-jim-beam-bourbon-reveals-new-look-global-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/people-are-good-for-you-jim-beam-bourbon-reveals-new-look-global-campaign\/","title":{"rendered":"‘People Are Good for You’ – Jim Beam bourbon reveals new look & global campaign"},"content":{"rendered":"

Jim Beam, the world\u2019s number one bourbon and enduring American icon, has announced the launch of its new global brand campaign to celebrate the notion that \u201cPeople Are Good For You.\u201d<\/p>\n

<\/p>\n

The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand\u2019s strategy to reinvigorate and drive an emotional connection between Jim Beam and the next generation of consumers.<\/p>\n

\u201cWe started this process by going back to our heritage as a brand crafted through the generations by the first family of bourbon,\u201d<\/em> says Jim Beam Global Brand Vice President Veronique Mura. \u201cJim Beam is an iconic brand that has celebrated the power of human connection for over two hundred years, going back to the front porch of the Beam family home where everyone was welcome. Our new global brand campaign puts our authenticity and warmth on full display and reminds audiences that there\u2019s no feeling more special than being around other people.\u201d<\/em><\/p>\n

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The new spot, including :15, :30, and :60 second versions, marks the start of a global campaign for Jim Beam that will debut in additional markets later this year. Set to the tune of one of the most iconic connection songs, \u2018Sweet Caroline\u2019 by musical artist Neil Diamond, the spot leans directly into the new campaign ethos that people are good for you. The ad captures a moment of human connection by showcasing a community united in a spontaneous moment of joy \u2013 whether at a bar with close friends or ones you\u2019ve just met \u2013 that reflects the welcoming spirit of Jim Beam.<\/p>\n

Honoring the DNA of the brand, the refreshed visual identity started with an exploration of Jim Beam through the generations. It continues the down-to-earth warmth and welcoming informality that the brand is known for. From its logo featuring the iconic rosette, packaging, website and all consumer touchpoints, the visual identity will debut in the U.S. and Japan in June and then follow globally.<\/p>\n

The new campaign will be featured across all media channels, including broadcast, streaming, digital and social.<\/strong><\/p>\n

The ad was directed by Noam Murro with creative by Leo Burnett and the new Jim Beam visual design was created in partnership with Turner Duckworth.<\/p>\n

To learn more about Jim Beam, visit www.jimbeam.com<\/a> or follow @jimbeamofficial<\/a> on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jim Beam, the world\u2019s number one bourbon and enduring American icon, has announced the launch of its new global brand campaign to celebrate the notion […]<\/p>\n","protected":false},"author":4,"featured_media":64452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[12872,704,69,39,9728,9732,4309,216],"class_list":["post-64451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-people-are-good-for-you","tag-bourbon","tag-duty-free","tag-dutyfree","tag-jim-beam","tag-jim-beam-bourbon","tag-jim-beam-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=64451"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64451\/revisions"}],"predecessor-version":[{"id":64481,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64451\/revisions\/64481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/64452"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=64451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=64451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=64451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}