{"id":64561,"date":"2023-05-16T10:04:37","date_gmt":"2023-05-16T09:04:37","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=64561"},"modified":"2023-05-16T10:04:37","modified_gmt":"2023-05-16T09:04:37","slug":"johnnie-walker-travels-to-the-future-with-blue-label-cities-of-the-future-hainan-limited-edition","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/johnnie-walker-travels-to-the-future-with-blue-label-cities-of-the-future-hainan-limited-edition\/","title":{"rendered":"JOHNNIE WALKER travels to the future with Blue Label Cities of the Future Hainan limited edition"},"content":{"rendered":"

Johnnie Walker, the No. 1 whisky brand in travel retail, unveils a utopian vision of Hainan in 2220 with the launch of the new Johnnie Walker Blue Label Cities of the Future Hainan limited edition design exclusively in selected locations within Travel Retail.<\/p>\n

<\/p>\n

Designed by world-renowned artist Luke Halls – who has previously worked with Beyonce, U2 and Rihanna – the limited-edition series explores themes of geoengineering, AI empowerment, and technologies which defy physics. The intricate illustrations reimagine a thriving and vibrant future Hainan in 2220 with transformed cityscapes and skylines.<\/p>\n

Luke Halls\u2019 illustration of 23rd century Hainan embodies the idea of a geoengineered city, a tourist paradise for citizens of Earth and visitors from the Martian colonies alike. Its floating islands transport visitors through the city\u2019s rich heritage from the Ming Dynasty right through to the early 21st century, while gravity-defying cable cars that bridge the islands provide stunning views of a cityscape recognisable for its infamous Bougainvillea clusters and Ming Dynasty-inspired pagodas that tower over the Guanyin of Nanshan statue. Jewel-like solar panel installations float in the surrounding ocean providing power and enhancing the city\u2019s natural beauty.<\/p>\n

The Johnnie Walker Blue Label Cities of the Future Hainan limited edition design is available to consumers in the Johnnie Walker Whisky Boutique Store located in Haitang Bay in Sanya, Hainan. The store, which will be revamped with the Cities of the Future design, offers shoppers an excellent consumer experience and a luxurious gifting service. The Hainan limited edition will also be available in Haikou, Sanya cities and other locations within Travel Retail.<\/p>\n

The omni-channel campaign features highly impactful digital media content and influencer amplification across multiple online and social media channels.<\/p>\n

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Andrew Cowan, Diageo Global Travel Managing Director, said:<\/p>\n

\u201cChina is such an important market for us, and Hainan, its newest retail hub, is a hugely exciting place to showcase our incredible portfolio of rare Scotches. We\u2019ve found a new home in Hainan with our new whisky boutique there and it\u2019s brilliant to follow this opening with our Cities of the Future Hainan limited edition. We’re delighted to see Johnnie Walker Blue Label launching in Haikou, Sanya cities and other locations within Travel Retail with this beautiful and exclusive bottle design, giving travellers and shoppers an exciting glimpse of a future Hainan.\u201d<\/em><\/p>\n

Sandra Tassilly, Diageo Global Travel Commercial Director for APAC, MENA, and India, said:<\/p>\n

“This incredible limited-edition design for Johnnie Walker Blue Label Cities of the Future is a treat for travellers and shoppers to Hainan. An exciting and fun glimpse of what a future Hainan might look like. Luke Halls\u2019 beautiful illustrations are the very embodiment of the Johnnie Walker philosophy of progress, looking to the future with the rally cry of Keep Walking. The rare whiskies in the liquid, the intricate craft and innovative collaboration of Johnnie Walker and Luke Halls, make this limited edition design the perfect gift to give to those who walk with you.\u201d<\/em><\/p>\n

The limited-edition bottle has an NFC chip in the label that allows customers to explore a vibrant, imaginary Hainan society of the future that has embraced new scientific developments to unlock creative potential.<\/p>\n

The Johnnie Walker Blue Label Cities of the Future Hainan is exclusively available in Haikou, Sanya cities and other locations within Travel Retail now.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Johnnie Walker, the No. 1 whisky brand in travel retail, unveils a utopian vision of Hainan in 2220 with the launch of the new Johnnie […]<\/p>\n","protected":false},"author":4,"featured_media":64565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[5492,69,39,451,12897,742,216,103],"class_list":["post-64561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-diageo-global-travel","tag-duty-free","tag-dutyfree","tag-johnnie-walker-blue-label","tag-johnnie-walker-blue-label-cities-of-the-future","tag-johnnie-walker-duty-free","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=64561"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64561\/revisions"}],"predecessor-version":[{"id":64569,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64561\/revisions\/64569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/64565"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=64561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=64561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=64561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}