{"id":64696,"date":"2023-05-23T12:35:01","date_gmt":"2023-05-23T11:35:01","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=64696"},"modified":"2023-05-23T12:35:01","modified_gmt":"2023-05-23T11:35:01","slug":"molton-brown-showcases-fragrance-expertise-to-shoppers-at-new-london-heathrow-t5-store","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/molton-brown-showcases-fragrance-expertise-to-shoppers-at-new-london-heathrow-t5-store\/","title":{"rendered":"Molton Brown showcases fragrance expertise to shoppers at new London Heathrow T5 store"},"content":{"rendered":"

The new design is a tribute to the brand\u2019s first salon which opened in London more than 50 years ago.<\/p>\n

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Molton Brown, the creators of British fragrance , crafted with care, have unveiled their most exquisite retail experience yet for travelling shoppers with a refit of their flagship brand space in the main World Duty Free store at Heathrow Terminal 5.<\/strong><\/p>\n

Located at the heart of London\u2019s busiest terminal, the Molton Brown store space within World Duty Free store is crafted to highlight the ideals of quality and individuality, which were imbued in the brand by its founders more than half a century ago.<\/p>\n

The store\u2019s design pays homage to the first Molton Brown salon, which opened in London\u2019s South Molton Street in 1971. Continuing its legacy, the newly refurbished area underlines both the brand\u2019s heritage, its leadership in the fragrance category, and shoppers\u2019 own individuality with an immersive and multi-sensory in-store experience delivered through both online and offline touchpoints.<\/p>\n

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Inspired by the brand\u2019s pioneering founders, the new personalised space creates an immersive fragrance experience by taking the calming, botanical and sophisticated ambience of Molton Brown\u2019s original 1970s hair salon and giving it a contemporary twist with natural materials, sustainable features and carefully selected virtual technology. The focus of the site is a statement Fragrance Discovery Bar which showcases Molton Brown\u2019s stunning scent portfolio and allows shoppers to discover the brands unique fragrances in a dedicated and sensory space.<\/p>\n

Elsewhere, shoppes can discover the brand\u2019s collections including travel retail exclusive releases, allowing shoppers the time and space to discover the scent which best matches their personality, using the brand\u2019s innovative Fragrance Finder. To create moments of calm and self-care, customers can also take advantage of one-to-one personalised treatments, including expert fragrance consultations and hand & arm massages using lotions and fragrance layering.<\/p>\n

The physical in-store offer is further enhanced by the option to personalise their purchases through a luxury gift-wrapping service with members of the team on-hand to provide tailored assistance or advice.<\/p>\n

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Classic styling, modern innovation<\/strong><\/p>\n

Elements of the physical in-store experience are further enhanced by digital touchpoints to create an immersive, multi-sensory experience that brings the brand story and collections to life.<\/p>\n

Visitors to the Fragrance Discovery Bar can take advantage of Molton Brown\u2019s Fragrance Finder, which asks a series of personality questions to determine which scent best matches a shopper\u2019s individual persona through a personalised scent discovery experience. In-store iPads and AR technology further bring the fragrance collections\u2019 exceptional ingredients to life, to further assist and engage shoppers.<\/p>\n

In addition, hologram displays allow Molton Brown to share its achievements on its ongoing sustainability journey, as the brand continues the work of its pioneering founders who put a conscious care for the world at its heart from the very beginning.<\/p>\n

Sophie Sponagle, Travel Retail Sales Manager, Molton Brown, said: \u201cWe are thrilled to unveil this new-look store within World Duty Free at Heathrow Terminal 5. This space both celebrates the brand\u2019s heritage and showcases our latest innovations, in a setting which really brings the Molton Brown ideals of quality, individuality and heritage to life for shoppers in a tailored and exciting way.\u201d<\/em><\/p>\n

\u201cThe Terminal 5 counter is the pinnacle of the Molton Brown experience in travel retail, celebrating the heritage of this iconic brand with a real destination for fragrance-first experiences, enhanced by digital touchpoints to ensure a personalized journey for every shopper.\u201d<\/em><\/p>\n

Commenting on behalf of World Duty Free, Delphine Poultney, Head of Beauty for Dufry in the UK says, \u201cWe are very proud of the long standing relationship we\u2019ve enjoyed with Molton Brown, which is such a beautifully crafted and quintessentially British brand. This new-look space in our main World Duty Free store at Heathrow Terminal 5 is fully answering our aim to deliver memorable experiences in our stores. Customers will remember discovering the beautiful Molton Brown products and fragrances in this welcoming environment.\u201d<\/em><\/p>\n

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The new design is a tribute to the brand\u2019s first salon which opened in London more than 50 years ago.<\/p>\n","protected":false},"author":4,"featured_media":64699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[69,39,56,1971,822,12927,8449,43,92,216,273],"class_list":["post-64696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-duty-free","tag-dutyfree","tag-fragrance","tag-heathrow-terminal-5","tag-molton-brown","tag-molton-brown-british-fragrance","tag-molton-brown-duty-free","tag-perfume","tag-skincare","tag-travel-retail","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=64696"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64696\/revisions"}],"predecessor-version":[{"id":64731,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/64696\/revisions\/64731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=64696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=64696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=64696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}