{"id":65042,"date":"2023-06-06T12:24:02","date_gmt":"2023-06-06T11:24:02","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=65042"},"modified":"2023-06-06T12:24:02","modified_gmt":"2023-06-06T11:24:02","slug":"nestle-and-dufry-embrace-health-and-wellness-with-duty-free-exclusive-launch-of-solgar-range-for-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/nestle-and-dufry-embrace-health-and-wellness-with-duty-free-exclusive-launch-of-solgar-range-for-travellers\/","title":{"rendered":"Nestl\u00e9 and Dufry embrace health and wellness with duty-free exclusive launch of Solgar range for travellers"},"content":{"rendered":"

Nestle International Travel Retail and Dufry have partnered with Nestle Health Science to deliver a GTR first with the trial of the Solgar Health and Wellness brand in Dufry\u2019s new shop-in-shop retail concept, Mind. Body. Soul.<\/p>\n

<\/p>\n

In a significant step forward in Nestl\u00e9 International Travel Retail\u2019s ambition to provide air travelers with high quality food and introduce health and wellness options, the partners will offer a range of vitamins, minerals, herbals and supplements (VMHS) to travellers. The six-month trial kicked off last month (April) at Zurich and Athens airports, two of Dufry\u2019s 20 global innovation stores used to test-run new projects.<\/p>\n

The trial \u2013 featuring Solgar, a leading VMHS brand<\/strong> \u2013 is the result of m1nd-set research in 2022 that identified health and wellness products as a growth opportunity, appealing to almost 50% of travellers across all key demographics. With consumers keen to address the impact of travel on health, VMHS products are seen as offering vital emotional, physical, and mental support when leaving the \u2018comfort zone\u2019 of familiar surroundings.<\/p>\n

\u201cThere is compelling evidence that VMHS products can offer huge support and benefits for travellers,\u201d<\/em> says Nestl\u00e9 Global Marketing Manager Aura Sanchez. \u201cThese range from supporting immunity and the digestive system when visiting different countries to helping with sleep issues, balancing and boosting energy levels, and maintaining nutritional balance during dietary changes.\u201d<\/em><\/p>\n

The Solgar brand is the result of over 75 years of commitment to quality, health and well-being.\u202fThe \u2018gold standard\u2019 of VMHS products, the brand offers more than 300 products in over 60 countries globally. \u201cTrusted by millions of consumers worldwide, Solgar was the obvious choice for this trial,\u201d continues Sanchez. The initial range has been selected to meet the needs of the travelling consumer as defined by the m1nd-set research and includes products for immunity, energy, sleep, and daily well-being. It includes best selling formulas such as the award-winning multivitamin Formula VM-2000 and trademarked advanced formula Ester C Plus Immune Complex.<\/p>\n

Working in close collaboration with Dufry, merchandising has been created to highlight differing need-states making selection easy for the consumer. A digital product selector tool has been built into the merchandising unit which informs and guides the consumer to making the right choice for their specific needs such as supporting sleep and energy levels.<\/p>\n

Displayed within the Mind.Body.Soul. section of Dufry stores<\/a>, the trial started at Level 1, Zurich Airport on April 11th and the Extra-Shengen terminal, Athens airport on April 30th.<\/strong><\/p>\n

\"\"

\"\"

Commenting on behalf of Dufry Phrederika Miltiadou, [Global Category Manager – Food] says, \u201cDufry works closely with its brand partners, constantly seeking to implement innovation that meets the changing needs and wants of the global travel retail shopper. Our alignment with the Nestle V.E.R.S.E. model to drive growth in the wider food category, recruiting new consumers, and delighting our existing loyal customers has allowed us to partner on a number of initiatives beginning with Coffee in travel retail last year. This year, as part of our aim to deliver a Health and Well-being range, including vitamins, minerals, herbals and supplements, we have benefitted from Nestle Health Science division\u2019s in-depth category knowledge, which has helped us to deliver a comprehensive range of products that address key traveller need states. We are currently trialing this in both our core duty free store in Athens, and our pioneering Mind. Body. Soul. concept at Zurich airport, and the retail executions by our store teams in both these locations have been exceptional.\u201d<\/em><\/p>\n

While Solgar is the first brand to be trialled, the Nestl\u00e9 portfolio includes a range of leading global brands such as Vital Proteins, Garden of Life, and Natures Bounty, all of which are seen as offering significant potential for the travel retail channel.<\/p>\n

\u201cSince its foundation in 2011, Nestl\u00e9 Health Science has always been committed to help people live their healthiest lives,\u201d<\/em> says Andrea Traficante, Head of Business Intelligence, VMHS International. \u201cWhen the opportunity to enter in a new channel partnering with NITR and Dufry arose, we immediately saw that as the perfect addition to our presence. Solgar will be the first of Nestl\u00e9 Health Science\u2019s VMHS brands to be available to airport passengers in Zurich and Athens, however we are confident that in the future, more of our globally-trusted brands will play a pivotal role in the wellness journey of airport passengers from around the world.\u201d<\/em><\/p>\n

\u201cAt Nestl\u00e9 ITR we are committed to identifying these market opportunities and working with our retail partners to meet travellers\u2019 needs and in so doing, further drive industry growth,\u201d continues Aura Sanchez. \u201cWith leading travel experience player, Dufry, we have a shared ambition to build the wider food category within travel retail and we have enjoyed developing our partnership further with this VMHS project. We\u2019re incredibly grateful for their support and are confident that this is just the start of a new growth sector for our channel.\u201d<\/em><\/p>\n

As previously announced, the VMHS strategy will be delivered through the VERSE model, which harnesses Value, Engagement, Regeneration, Sense of Place and Execution.<\/p>\n

\"\"

\"\"

\"\"

Nestle International Travel Retail and Dufry have partnered with Nestle Health Science to deliver a GTR first with the trial of the Solgar Health and […]<\/p>\n","protected":false},"author":4,"featured_media":65044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7087,535,7088,1,477,7086,7085,7100],"tags":[13003,963,69,39,13006,8095,13004,13007,216,13005,1240],"class_list":["post-65042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-mens-grooming","category-skincare-and-haircare","category-toys-gifts","tag-athens-airport","tag-dufry","tag-duty-free","tag-dutyfree","tag-nestle-health-science","tag-nestle-international-travel-retail","tag-solgar","tag-solgar-health-and-wellness","tag-travel-retail","tag-vmhs-international","tag-zurich-airport"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=65042"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65042\/revisions"}],"predecessor-version":[{"id":65091,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65042\/revisions\/65091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/65044"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=65042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=65042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=65042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}