{"id":65247,"date":"2023-06-13T12:21:20","date_gmt":"2023-06-13T11:21:20","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=65247"},"modified":"2023-06-13T12:21:20","modified_gmt":"2023-06-13T11:21:20","slug":"lancome-launches-new-la-vie-est-belle-iris-absolu-fragrance-with-spectacular-dubai-duty-free-take-over","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lancome-launches-new-la-vie-est-belle-iris-absolu-fragrance-with-spectacular-dubai-duty-free-take-over\/","title":{"rendered":"LANC\u00d4ME launches new LA VIE EST BELLE IRIS ABSOLU fragrance with spectacular Dubai Duty Free take-over"},"content":{"rendered":"

Lanc\u00f4me is celebrating the launch of La Vie Est Belle Iris Absolu at Dubai Duty Free with a spectacular pop-up shop in the departures area of Dubai International Airport\u2019s Terminal 3 near Gate A.<\/p>\n


\nAN ADDICTIVE NEW INTERPRETATION OF LA VIE EST BELLE\u202f<\/strong><\/p>\n

Lanc\u00f4me has reinvented the signature of its classic Eau de Parfum with La Vie Est Belle Iris Absolu. Ten times more concentrated than in the original formula, iris is centre stage in the new fragrance. This root, one of the most precious ingredients in perfumery, gives an unprecedented intensity to the composition and lends a shimmering vibration to its sillage.<\/p>\n

THE NEW ALL-STARS CAMPAIGN TAKES OVER DUBAI AIRPORT & DUBAI DUTY FREE<\/strong><\/p>\n

To accompany this product launch, a new La Vie Est Belle campaign will have a huge presence in Dubai Duty Free and Dubai international Airport. For the first time since the creation of La Vie Est Belle, all of Lanc\u00f4me\u2019s ambassadors have come together in a single campaign. With Julia Roberts as lead ambassador, the unprecedented all-star campaign focuses on a united declaration of happiness. Louis Armstrong’s song “What a Wonderful World” has been reinterpreted by Sebastian (Ed Banger Records) exclusively for this launch as a powerful anthem, sung by women, for women around the world.\u202fThis new omnichannel campaign gets travelers engaged with the product both before and during their trip.<\/p>\n

It begins pre-travel when consumers see an impactful pre-trip digital campaign (displays, social media\u2026 etc.) redirecting them to a dedicated landing page where they can plan their travel. There, they have the option of learning more about the launch and the pop-up experience or are redirected to the Dubai Duty Free website.\u202fThen, at the airport, geo-targeting digital advertising is used to drive traffic to the pop-up shop and consumers can be fully immersed in the new campaign thanks to ooh media advertising.<\/p>\n

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Once at the Dubai Duty Free pop-up shop, travelers can see the design inspired by iris, the new product\u2019s iconic ingredient, which is being highlighted for this launch. If they look carefully, they will see the lyrics of the song engraved in the iris petal on the shop\u2019s floor.<\/p>\n

The pop-up shop features several \u201cretailtainment\u201d components, including:
\n\u2022 The chance to experience the fragrance of La Vie Est Belle Iris Absolu by drawing a smile on a touch screen
\n\u2022 Ambassador videos: by selecting the video of one of our ambassadors on an iPad, consumers can watch an inspiring speech about the ambassador\u2019s vision for her life on the big screen. They can also experience the new all-stars campaign film in an immersive way.
\n\u2022 The \u201cAtelier des Ailes\u201d workshop space, where customers have the option of personalizing their La Vie Est Belle fragrance bottle with a pair of bejeweled organza wings hand-embroidered for Lanc\u00f4me by Parisian couture embroiderers Maison Lesage. This partnership combines the\u202fsavoir-faire of the two French firms for a premium customization experience.<\/p>\n

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\u201cInspired by a collective vision of happiness, this new fragrance celebrates the power of Lanc\u00f4me\u2019s message and translates its unique vibration into scent,\u201d<\/em> explains Lanc\u00f4me TREMEAI General Manager C\u00e9dric Remeur. \u201cFor this campaign, we have created a strong O+O customer journey with differentiated retailtainment and an exclusive partnership with Maison Lesage to showcase both the luxury profile and the French know-how of the two brands.\u201d\u202f<\/em><\/p>\n

Speaking on the omnichannel campaign, Sharon Beecham, SVP- Purchasing for Dubai Duty Free said \u201cEngaging with travelers in a creative way both before and during their journey is a great way of building customer awareness and loyalty. We are excited to receive feedback on this launch and think our customers will enjoy the immersive experience.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00f4me is celebrating the launch of La Vie Est Belle Iris Absolu at Dubai Duty Free with a spectacular pop-up shop in the departures area […]<\/p>\n","protected":false},"author":4,"featured_media":65256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7093,7086],"tags":[377,149,1740,69,39,56,13056,12531,12395,43,216],"class_list":["post-65247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-airport-shopping","tag-dubai-duty-free","tag-dubai-international-airport","tag-duty-free","tag-dutyfree","tag-fragrance","tag-loreal-groupe","tag-la-vie-est-belle-iris-absolu","tag-lancome-travel-retail","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=65247"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65247\/revisions"}],"predecessor-version":[{"id":65262,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65247\/revisions\/65262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/65256"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=65247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=65247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=65247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}