{"id":65328,"date":"2023-06-15T11:33:29","date_gmt":"2023-06-15T10:33:29","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=65328"},"modified":"2023-06-15T11:33:29","modified_gmt":"2023-06-15T10:33:29","slug":"cointreau-aubrey-plaza-team-up-to-make-a-margarita-the-margaright-way","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/cointreau-aubrey-plaza-team-up-to-make-a-margarita-the-margaright-way\/","title":{"rendered":"Cointreau &#038; Aubrey Plaza team up to make a Margarita the \u2018MargaRight way\u2019"},"content":{"rendered":"<p>R\u00e9my Cointreau has teamed up with Parks and Recreation actress Aubrey Plaza to showcase its orange liqueur brand Cointreau in a Margarita cocktail.<\/p>\n<p><!--more--><br \/>\n<strong>The new campaign plays on the idea of enjoying a Margarita the \u2018MargaRight way\u2019, as opposed to the \u2018MargaWrong\u2019 way.<\/strong><\/p>\n<p>White Lotus star Plaza said: <em>\u201cI love Margaritas \u2013 and the only way to make them MargaRight starts with three ingredients: Cointreau, Tequila and fresh lime juice, otherwise, it\u2019s just MargaWrong.\u201d<\/em><\/p>\n<p>She continued: <em>\u201cThis summer, you\u2019ll only catch me ordering Margaritas MargaRight, and Cointreau will always be at any party of mine.\u201d<\/em><\/p>\n<p>The campaign has produced one 30-second spot, featuring Plaza scolding a guest for bring a giant pre-mixed Margarita cocktail, and another which see\u2019s Plaza rejecting a Margarita made in a bar without Cointreau.<\/p>\n<p><em>\u201cCointreau has a history of cinematic storytelling, with continued investment in marketing and partnerships with top-tier celebrity talent, now including Aubrey Plaza,\u201d<\/em> said Nicolas Beckers, president and CEO at R\u00e9my Cointreau America.<\/p>\n<p><em>\u201cWe want to continue to invite consumers to enjoy our brand wherever they are, and Aubrey is the perfect partner to showcase how three simple ingredients \u2013 Cointreau, Tequila and fresh lime juice \u2013 are all you need to make your summer, and Margarita, MargaRight.\u201d<\/em><\/p>\n<p>Watch the campaign video below.<\/p>\n<p><iframe title=\"Cointreau x Aubrey Plaza Thanks But No Thanks 40s\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RMjauw3ioJY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9my Cointreau has teamed up with Parks and Recreation actress Aubrey Plaza to showcase its orange liqueur brand Cointreau in a Margarita cocktail.<\/p>\n","protected":false},"author":4,"featured_media":65329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7098,7097],"tags":[13002,248,3013,13070,69,39,13069,13068,3117,216],"class_list":["post-65328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wine-champagne","category-wines-spirits","tag-aubrey-plaza","tag-cointreau","tag-cointreau-duty-free","tag-cointreau-x-aubrey-plaza","tag-duty-free","tag-dutyfree","tag-margaright","tag-margarita","tag-remy-cointreau","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=65328"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65328\/revisions"}],"predecessor-version":[{"id":65345,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65328\/revisions\/65345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/65329"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=65328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=65328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=65328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}