{"id":65734,"date":"2023-07-12T16:01:07","date_gmt":"2023-07-12T15:01:07","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=65734"},"modified":"2023-07-12T16:01:07","modified_gmt":"2023-07-12T15:01:07","slug":"loccitane-brings-gift-of-nature-sustainability-campaign-to-china-duty-free-in-hainan","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loccitane-brings-gift-of-nature-sustainability-campaign-to-china-duty-free-in-hainan\/","title":{"rendered":"L\u2019OCCITANE brings \u2018Gift of Nature\u2019 sustainability campaign to China Duty Free in Hainan"},"content":{"rendered":"

L\u2019OCCITANE Travel Retail is currently launching captivating and immersive \u2018Gift of Nature\u2019 pop-ups that highlight the importance of sustainability and biodiversity at two leading Hainan downtown malls: Sanya International Duty-Free Complex and CDF Haikou Mova Mall.<\/p>\n

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The inspirational initiative, run in collaboration with China Duty Free Group, (CDFG), marks the second chapter of the hugely successful L\u2019OCCITANE en Provence \u2018Nature Positive\u2019 campaign which ran in 2022 with animated pop-up stores at key global airports in celebration of Earth Day. In Hainan, the original \u2018Nature Positive\u2019 campaign was celebrated with an eco-friendly \u2018Nature\u2019s Wonderland\u2019 themed promotion, geared to drive shopper engagement. This is the first time that the \u2018Nature Positive\u2019 concept has been run in two venues simultaneously in Hainan.<\/p>\n

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The \u2018Gift of Nature\u2019 enchanting promotion includes interactive touchpoints and transports visitors into a reimagined magical forest that encourages them to explore the brand\u2019s core sustainability commitments of respecting biodiversity, reducing waste and celebrating craftsmanship. With their nature inspired theme, the lush, verdant and vibrant 360\u00ba activation podiums have undergone a woodland metamorphosis, supported by central plant pillars and adorned with beautifully illustrated tree panels at each corner. The forest ambiance is enhanced with enchanting emerald-coloured foliage, towering blooms of Cherry Blossom, and Lavender – one of the core ingredients of a product range by L\u2019OCCITANE en Provence – alongside the delightful presence of paper birds and butterflies, and wooden tree stumps, harmoniously capturing the essence of nature and biodiversity.<\/p>\n

The pop-ups were created in collaboration with florist Haomin Ye, who skillfully incorporated the dehydrated plants and giant paper flowers into the landscape. Meanwhile, the innovative design elements throughout made use of recycled materials, including FSC-certified wood and honeycomb boards.<\/p>\n

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Aligning with the brand\u2019s commitment to reduce waste, L\u2019OCCITANE en Provence has unveiled the animation\u2019s limited-edition, travel retail exclusive sets to drive additional shopper engagement. These include two \u2018Nature Positive\u2019 Hand Cream Kits – Kit of 5 x 30ml with outer box made from recyclable paper, Verbena Body Shower Kit with refill, and 150ml Shea Hand Cream duo. The 150ml iconic, best selling Shea Hand Cream is uniquely packaged and presented in a 95 per cent recycled and recyclable aluminium tube decorated with a rich and vibrant fauna and flora motif designed by Philippines-based illustrator, Raxenne Maniquiz.<\/p>\n

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At CDF Sanya International Duty Free Complex, guests are invited to embark on a gamification journey inspired by the wonders of the forest which also offers shoppers the chance to win some deluxe product samples. On a giant digital screen nestled within foliage, the digital retailtainment enables travellers to better understand the brand’s key product ranges, and sustainable concepts and commitments. Additionally, to further ignite excitement among customers, L\u2019OCCITANE is driving footfall to the animation via traffic-stopping scratch-and-win games.<\/p>\n

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The initiative will once again underline the brand\u2019s eco pioneering credentials and its commitment to being a cultivator of change and a leader in sustainability in the industry. Nature has lain at the heart of L\u2019OCCITANE en Provence since its inception in 1976. With its motto of Reduce, Recycle, React, it pursues environmentally friendly agricultural and manufacturing methods, eco-design and
\nsustainable packaging for the benefit of local biodiversity, producers, and communities.<\/p>\n

As a leading exponent of sustainability within the Travel Retail industry, the L\u2019OCCITANE Group continuously strives to support the sector with open-source sharing, and by adopting a proactive, eco-friendly stance in terms of products, packaging and commitment to reducing waste, protecting and regenerating biodiversity and reducing its environmental and carbon footprint. To further reduce plastic waste, L\u2019OCCITANE Group has pledged that by 2025, 100 per cent of its plastic bottles will be manufactured from 100 per cent recycled waste<\/p>\n

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L\u2019OCCITANE Travel Retail is currently launching captivating and immersive \u2018Gift of Nature\u2019 pop-ups that highlight the importance of sustainability and biodiversity at two leading Hainan […]<\/p>\n","protected":false},"author":4,"featured_media":65736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[13182,13181,5877,69,39,56,11399,11637,11400,92,216],"class_list":["post-65734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-cdf-haikou-mova-mall","tag-cdf-sanya-international-duty-free-complex","tag-china-duty-free-group","tag-duty-free","tag-dutyfree","tag-fragrance","tag-loccitane-en-provence","tag-loccitane-group","tag-loccitane-travel-retail","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=65734"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65734\/revisions"}],"predecessor-version":[{"id":65769,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/65734\/revisions\/65769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/65736"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=65734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=65734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=65734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}