{"id":6599,"date":"2015-08-12T12:09:15","date_gmt":"2015-08-12T12:09:15","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=6599"},"modified":"2015-08-12T12:09:15","modified_gmt":"2015-08-12T12:09:15","slug":"buon-viaggio-ferragamo-takes-off-in-jet-set-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/buon-viaggio-ferragamo-takes-off-in-jet-set-campaign\/","title":{"rendered":"Buon viaggio! Ferragamo takes off in jet-set campaign"},"content":{"rendered":"

Italian fashion house Ferragamo is celebrating its cinematic roots with a social campaign that takes its pre-fall collection on a journey to Hollywood.<\/p>\n

Ferragamo has longstanding ties with Hollywood, with its origins in creating bespoke footwear for movie stars. Lensed by Lorenzo Agius, the images show models getting ready to board a plane, wearing sunglasses in movie star fashion. Rounding out the scene setting, the label tapped DJ Harley Viera-Newton to curate a #FerragamoInFlightPlaylist on online music streaming service Spotify.<\/p>\n

The models in the campaign are styled to evoke a glamorous lifestyle with clean-lined neutral attire, blown out hair and structured handbags. They stand in front of a plane or emerge from the back of a car positioned on the runway.<\/p>\n

Ms. Viera-Newton\u2019s playlist, designed for the trip to Hollywood, includes tracks from Pharrell Williams, Disclosure with Mary J. Blige, Cults and Little Dragon.<\/p>\n

The 54-minute soundtrack can be listened to online or via Spotify\u2019s mobile app for free with an account. Rather than hosting it on a Ferragamo-specific channel, the \u201cFerragamo Gift\u201d playlist is part of Ms. Viera-Newton\u2019s account, potentially enabling the brand to reach consumers outside of its own followers.\u00a0It can be accessed here<\/a>.<\/p>\n

Other fashion labels have used Spotify as a way to expand on a specific collection launch.\u00a0Italian fashion house Gucci expanded the reach of its social video with a Spotify hub featuring playlists by popular DJs.\u00a0Gucci\u2019s Spotify profile is part of a larger social media campaign that launched last March for the label\u2019s Bamboo Fringe handbag, which showcased a number of female DJs\u2019 interpretations of the bag. Spotify tends to be dominated by millennial consumers, pointing to a younger, more aspirational target audience for this campaign.<\/p>\n

Source\/images: Ferragamo.com \/ Luxury Daily<\/p>\n

Find Ferragamo stores along the whole of your next trip with Duty Free Hunter<\/a><\/strong><\/p>\n

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Italian fashion house Ferragamo is celebrating its cinematic roots with a social campaign that takes its pre-fall collection on a journey to Hollywood.<\/p>\n","protected":false},"author":3,"featured_media":6605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[65,40,69,46,214,41],"class_list":["post-6599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-accessories","tag-airport","tag-duty-free","tag-fashion","tag-ferragamo","tag-luxury"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/6599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=6599"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/6599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/6605"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=6599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=6599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=6599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}