{"id":66325,"date":"2023-08-23T14:00:12","date_gmt":"2023-08-23T13:00:12","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=66325"},"modified":"2023-08-23T14:41:45","modified_gmt":"2023-08-23T13:41:45","slug":"condy-crawford-fronts-mcm-autumn-winter-2023-heritage-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/condy-crawford-fronts-mcm-autumn-winter-2023-heritage-campaign\/","title":{"rendered":"Cindy Crawford fronts MCM AUTUMN\/WINTER 2023 Heritage Campaign"},"content":{"rendered":"<p>It\u2019s been nearly three decades since Cindy Crawford graced MCM&#8217;s 1996 campaign\u2026 Now she\u2019s back for AW 23 Heritage, with photographer Juergen Teller, to remind us why classic is forever.<\/p>\n<p><!--more--><\/p>\n<p>The campaign links MCM&#8217;s past and present to inform a new direction for the future of classics. A fresh-faced Cindy walked onto our set for the first time, and like magic, the youthful attitude of MCM radiated from every frame.<\/p>\n<p><em>&#8220;It was nostalgic for me to travel back in time with MCM from our first photoshoot in the 90\u2019s with my dear friend, Herb Ritts. Their classic bags remain timeless.&#8221;\u00a0<\/em>\u2014 Cindy Crawford<\/p>\n<div style=\"width: 576px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-66325-1\" width=\"576\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/webm\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/1f7e91f7-727c-440e-8d26-d9ceda2260b0.webm?_=1\" \/><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/1f7e91f7-727c-440e-8d26-d9ceda2260b0.webm\">https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/1f7e91f7-727c-440e-8d26-d9ceda2260b0.webm<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>And this time, through Teller\u2019s lens and Fabien Baron\u2019s direction, her natural movement and unwavering confidence (our core ethos, might we add) proved exactly how to maintain legend status.<\/p>\n<p><em>&#8220;It was an honor to capture the new L\u2019enfant terrible ethos with two incredible collaborators. First with a long-time friend that I have admired and enjoyed working with over several years \u2013 Cindy Crawford. Working with her is working with a true professional, and I appreciate the tenacity and knowledge she brings to any project. Secondly, J\u00fcrgen Teller a true artist that brings an undeniably unique and infamous perspective to his work. Together we were able to create imagery that will mark the start of a new era for MCM.&#8221;\u00a0<\/em>\u2014 Fabien Baron<\/p>\n<p><em>&#8220;This new campaign is an important next step in our repositioning with a new brand direction which we first introduced at Milan Fashion Week this past June. With Cindy, we celebrate the classic heritage codes that helped to define us. Going forward, you will see MCM introduce a new and refreshed lifestyle assortment of ready-to wear alongside reimagined leather goods and accessories with our Spring-Summer 2024 collection. Exploring our past with Cindy Crawford is a strong reminder to our audience of the brand\u2019s iconography\u2014and at the same time, it sends a message about the steps that we are taking to elevate the future of MCM.&#8221;\u00a0<\/em>\u2014 Sabine Brunner, President &amp; Global Brand and Commercial Officer, MCM Global AG<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03-768x768.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03-480x480.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03.jpg\" class=\"alignnone size-full wp-image-66328 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-66328\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03.jpg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03-768x768.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Fall-2023-Campaign03-480x480.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023-221x300.jpg 221w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023-754x1024.jpg 754w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023-768x1043.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023-480x652.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023.jpg\" class=\"alignnone size-full wp-image-66329 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-66329\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023.jpg\" alt=\"\" width=\"800\" height=\"1086\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023-221x300.jpg 221w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023-754x1024.jpg 754w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023-768x1043.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2023\/08\/Cindy-Crawford-MCM-Heritage-Bags-Fall-2023-480x652.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been nearly three decades since Cindy Crawford graced MCM&#8217;s 1996 campaign\u2026 Now she\u2019s back for AW 23 Heritage, with photographer Juergen Teller, to remind [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":66327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,1,477,7091,7093,7092,7100],"tags":[65,1452,69,39,46,61,1337,13330,4170,13331,216],"class_list":["post-66325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","category-toys-gifts","tag-accessories","tag-cindy-crawford","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-mcm","tag-mcm-aw-23-heritage","tag-mcm-duty-free","tag-mcm-handbags","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=66325"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66325\/revisions"}],"predecessor-version":[{"id":66389,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66325\/revisions\/66389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/66327"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=66325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=66325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=66325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}