{"id":66350,"date":"2023-08-23T13:58:37","date_gmt":"2023-08-23T12:58:37","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=66350"},"modified":"2023-08-23T13:58:37","modified_gmt":"2023-08-23T12:58:37","slug":"makers-mark-introduces-cellar-aged-bourbon-the-new-take-on-older-american-whisky","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/makers-mark-introduces-cellar-aged-bourbon-the-new-take-on-older-american-whisky\/","title":{"rendered":"Maker’s Mark introduces Cellar Aged Bourbon, the new take on older American Whisky"},"content":{"rendered":"

Maker\u2019s Mark debuts Maker\u2019s Mark Cellar Aged Bourbon, an annual, global limited-release expression that proves whisky aging is about more than just a number. Featuring a marriage of 11- and 12-year-old bourbon, Maker\u2019s Mark Cellar Aged delivers the distillery\u2019s highly anticipated oldest release, stemming from the question: What if age isn\u2019t just about time, but instead about how you use that time to evolve, develop and mature?<\/p>\n

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Since its founding in 1953, Maker\u2019s Mark has aged its whisky to taste \u2013 not time \u2013 to achieve the vision set by its founders: bourbon without the bite that\u2019s always smooth, soft and creamy. Maker\u2019s Mark Cellar Aged stays true to this philosophy, delivering a richer, deeper and more complex older bourbon, free from the harsher tannic effects commonly found in extra-aged American whiskies, as a result of our innovative maturation process that starts in traditional Kentucky warehouses and finishes in the distillery\u2019s one-of-a-kind limestone whisky cellar.<\/p>\n

\u201cFor more than 65 years, aging our whisky for a decade-plus wasn\u2019t something we did,\u201d<\/em> said Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker’s Mark. \u201cIt\u2019s not that we didn\u2019t believe in it; we simply hadn\u2019t found a way to do it that didn\u2019t compromise on our taste vision \u2013 until now. Cellar Aged embodies an older whisky that\u2019s distinctly Maker\u2019s Mark. One rooted in challenging convention, delivering new flavor experiences from the environment that surrounds us, and building on a taste vision that\u2019s been generations in the making.\u201d<\/em><\/p>\n

To become Maker\u2019s Mark Cellar Aged, barrels of the distillery\u2019s classic distillate first spend approximately six years aging in traditional bourbon warehouses, where they endure the Kentucky climate and its temperature swings season after season until they reach full maturity and can be called \u201cMaker\u2019s Mark.\u201d Barrels are then moved into the distillery\u2019s proprietary whisky cellar for an additional five to six years of aging before being blended to taste and bottled. Built into the natural limestone shelf of the Kentucky hills, the cellar\u2019s consistently cool environment slows down the tannic impact that occurs during maturation, while allowing the bourbon to develop a deeper, darker flavor with hidden depths, but no bitterness.<\/p>\n

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This innovative and taste-led approach in pursuit of an older Maker\u2019s Mark expression continues the boundary-pushing mindset that has shaped the brand since the beginning. Founders Bill and Margie Samuels challenged category norms when they burned their 170-year-old family recipe, choosing to use red winter wheat instead of rye in their mashbill for a softer, smoother bourbon. This spirit of asking \u201cwhat if?\u201d was present in the introduction of Maker\u2019s Mark 46, which is crafted using a proprietary wood-stave finishing technique, and in Maker\u2019s Mark Private Selection, which became the industry\u2019s first custom barrel program upon its launch in 2016.<\/p>\n

Cellar Aged will be an annual, limited release available in specific markets around the world. The unique maturation approach of Cellar Aged will be consistent every year, but the specific blend of aged bourbon will vary based on which barrels are ready, by taste. The inaugural release of Cellar Aged is a marriage of 12-year-old and 11-year-old whisky \u2013 87% and 13%, respectively \u2013 bottled at cask strength (115.7 proof). Cellar Aged will be available for a suggested retail price of USD $150.00 in the United States in September 2023; in London, Munich and select Global Travel Retail locations<\/strong> in October 2023; and in Tokyo and Singapore in early 2024.<\/p>\n

For more information about Maker\u2019s Mark Cellar Aged, visit www.MakersMark.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maker\u2019s Mark debuts Maker\u2019s Mark Cellar Aged Bourbon, an annual, global limited-release expression that proves whisky aging is about more than just a number. Featuring […]<\/p>\n","protected":false},"author":4,"featured_media":66351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7093,7099,7097],"tags":[466,704,69,39,13336,13338,13337,216],"class_list":["post-66350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-beam-suntory","tag-bourbon","tag-duty-free","tag-dutyfree","tag-makers-mark-cellar-aged","tag-makers-mark-cellar-aged-bourbon","tag-makers-mark-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=66350"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66350\/revisions"}],"predecessor-version":[{"id":66361,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66350\/revisions\/66361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/66351"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=66350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=66350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=66350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}