{"id":66679,"date":"2023-09-07T15:49:30","date_gmt":"2023-09-07T14:49:30","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=66679"},"modified":"2023-09-07T16:17:10","modified_gmt":"2023-09-07T15:17:10","slug":"fila-names-hailey-bieber-as-new-global-ambassador","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/fila-names-hailey-bieber-as-new-global-ambassador\/","title":{"rendered":"FILA names Hailey Bieber as new global ambassador"},"content":{"rendered":"

Sportswear giant Fila has tapped Hailey Bieber as its new global brand ambassador, a multi-year partnership, which will see the model and entrepreneur collaborate with Fila to design signature sportswear collections, with the first drop slated to launch in Fall\/Winter 2024.<\/p>\n

<\/p>\n

Bieber made her Fila debut for the Italian brand’s Fall 2022 campaign. In a press release, Fila acknowledged the model’s ability to cement herself as a style icon, continuing to provide her own unique interpretation of the brand’s most classic designs.<\/p>\n

Marking the partnership, \u200bFila is releasing a new campaign where Bieber is joined by sponsored tennis player Reilly Opelka, as the company celebrates the 50th Anniversary of its iconic F-Box logo. Introduced in 1973, the logo is a symbol of Fila’s influence in sport and style.<\/p>\n

\"\"

Lensed by photographer Renell Medrano and styled by Hailey and Dani Michele, Bieber is seen in a range of styles from the F-Box Anniversary Collection, including tennis-inspired pieces such as polo shirts, track suits, jackets, and crewnecks with a contemporary update.<\/p>\n

Select styles boast a tennis racquet graphic print and classic stripes, primarily in the brand\u2019s signature red, white and navy hues. Opelka is also featured in the new campaign, wearing a range of men\u2019s matching sets.<\/p>\n

\u201cI am grateful to expand my role with Fila, a brand that has always stood out for its quality, elegance and bold and beautiful designs,\u201d<\/em> said Bieber.<\/p>\n

\u201cI appreciate the brand’s Italian heritage and the eras of Fila fashion where I can continue to draw inspiration. I am excited to bring my own point of view to Fila’s iconic styles, as we work to create something special together.\u201d<\/em><\/p>\n

\"\"

Sportswear giant Fila has tapped Hailey Bieber as its new global brand ambassador, a multi-year partnership, which will see the model and entrepreneur collaborate with […]<\/p>\n","protected":false},"author":4,"featured_media":66682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477,7093],"tags":[65,69,39,46,6808,13401,7644,63,216],"class_list":["post-66679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-accessories","tag-duty-free","tag-dutyfree","tag-fashion","tag-fila","tag-fila-duty-free","tag-hailey-bieber","tag-sportswear","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=66679"}],"version-history":[{"count":2,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66679\/revisions"}],"predecessor-version":[{"id":66709,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66679\/revisions\/66709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/66682"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=66679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=66679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=66679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}