{"id":66691,"date":"2023-09-12T11:48:15","date_gmt":"2023-09-12T10:48:15","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=66691"},"modified":"2023-09-12T11:48:15","modified_gmt":"2023-09-12T10:48:15","slug":"rimowa-never-still-rolls-on-with-lewis-hamilton-rose-and-kylian-mbappe","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/rimowa-never-still-rolls-on-with-lewis-hamilton-rose-and-kylian-mbappe\/","title":{"rendered":"RIMOWA ‘Never Still’ rolls on with Lewis Hamilton, Ros\u00e9 and Kylian Mbapp\u00e9"},"content":{"rendered":"

Designed and engineered in Germany since 1898, RIMOWA creates iconic travel companions designed to last a lifetime. Today marks the Maison\u2019s next step in the world of travel, with the launch of the latest brand campaign \u2018Never Still 4\u2019.<\/p>\n

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In recent years, RIMOWA has partnered with a series of icons who demonstrate a ceaseless spirit of personal progress, with travel at the core of their journey.<\/p>\n

This year\u2019s campaign sees a natural evolution in storytelling from the celebrated German brand. As people look more and more to travel as not just a means for personal advancement but also a catalyst for inner transformation, this fourth chapter of the \u2018Never Still\u2019 campaign brings to life the inspiring stories of a new set of global icons. First, world class athlete Lewis Hamilton, who, alongside a long career travelling around the world with Formula 1, continues to remain open-hearted and inspired by the new places he visits and people he meets.<\/p>\n

\u201cI have spent my whole career travelling the world, and those experiences have shaped who I am as both a driver, and a human. It was only through seeing new places and perspectives that I really learned to challenge my way of thinking, and to embrace the endless possibilities that the world holds. Home is where I reflect, but it\u2019s through travel that I\u2019m truly inspired,\u201d<\/em> said the seven-time Formula 1 world champion.<\/p>\n

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Next, global superstar Ros\u00e9 brings a fresh perspective to the meaning of home and what is truly important in a life of purposeful travel.<\/p>\n

\u201cTravel allowed me to expand my meaning of home. As travelling has become an essential part of my life, I\u2019ve realised that home has become more of a state of mind than a specific place. It\u2019s a collection of memories, experiences and people that provide a sense of belonging,\u201d<\/em> she explained.<\/p>\n

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And finally, football prodigy Kylian Mbapp\u00e9, whose inspiring activities both on and off the pitch have created a wave of change for young people around the world.<\/p>\n

\u201cWhen you travel, you see different types of lives, and you learn a lot. I crossed paths with amazing people that I never thought I would meet in my life,\u201d<\/em> Kylian said.<\/p>\n

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Together, these global icons\u2019 progressive mindsets and purposeful travels create ripple effects that move themselves and the world forward. The campaign has been scored by globally renowned composer, Hans Zimmer\u2014marking his second collaboration with the brand this year. Hans brings his own version of German excellence and artistry to the campaign, composing bespoke tracks for the four films, beautifully capturing the sound of the campaign, one that urges you to move around the world and be moved by it.<\/p>\n