{"id":66724,"date":"2023-09-12T17:05:39","date_gmt":"2023-09-12T16:05:39","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=66724"},"modified":"2023-09-12T17:05:39","modified_gmt":"2023-09-12T16:05:39","slug":"patron-reaches-for-the-sky-with-launch-of-el-cielo-super-premium-tequila-in-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/patron-reaches-for-the-sky-with-launch-of-el-cielo-super-premium-tequila-in-duty-free\/","title":{"rendered":"PATR\u00d3N reaches for the sky with launch of EL CIELO SUPER-PREMIUM TEQUILA in duty-free"},"content":{"rendered":"

Bacardi has announced the launch of PATR\u00d3N EL CIELO, a new ‘game-changing’ prestige silver tequila from the world\u2019s No. 1 selling super-premium tequila.<\/p>\n

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Translating to \u201cthe sky\u201d in Spanish, PATR\u00d3N El CIELO epitomizes how PATR\u00d3N Tequila is redefining category expectations by being the first to launch an unaged, four-times distilled silver tequila. Created with masterful craftsmanship in the smallest copper port stills at the PATR\u00d3N Hacienda distillery in the Jalisco Highlands of Mexico, PATR\u00d3N EL CIELO offers a point of difference to discerning silver tequila drinkers. With PATRON\u2019s signature passion for perfection in every drop, the multi-layered distillation used to create PATR\u00d3N El Cielo \u2013and unheard of in the industry \u2013 opens up the natural sweetness and smoothness of the agave, with perfectly balanced complexity to achieve a light tasting and radiantly smooth body.<\/p>\n

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As befits a tequila made with such meticulous care \u2013 it took Master Distiller David Rodriguez and his team over 150 tasting sessions to perfect the final liquid \u2013 the packaging of PATR\u00d3N EL CIELO is suitably luxurious. The liquid is housed within a beautifully iconic glass bottle (70cl) decorated with gold designs inspired by the volcanic tahona stone used in the artisanal production process, agave fields and natural light found within the homeland of PATR\u00d3N.<\/p>\n

\u201cThis is the perfect moment to release PATR\u00d3N EL CIELO into Travel Retail,\u201d<\/em> said Bacardi Global Travel Retail Global Head of Marketing, Ignacio Vazquez. \u201cWith the rebound in leisure travel, there\u2019s a wonderful sense of excitement amongst spirits shoppers looking for new discoveries on their travels and innovation in their favorite super-premium and prestige categories, driven by the surge in elevated cocktail-making. The Tequila category is on fire right now, with +9% CAGR* predicted over the next three years. Our ambitions for PATR\u00d3N are huge and we will continue supercharging the category with innovations that make consumers fall in love with our tequila portfolio. The unique stand out in the prestige price tier created by PATR\u00d3N EL CIELO is a great example of how we intend to deliver continued growth for our retail partners.\u201d<\/em><\/p>\n

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Tequila is the fastest growing spirits category globally, expected to reach $26bn in sales by 2027*. Global Travel Retail is the fastest growing tequila market, the 4th largest globally and, with the tequila landscape premiumizing, Bacardi sees a tremendous opportunity for PATR\u00d3N Tequila to further accelerate its explosive growth as the leading super premium tequila.<\/p>\n

The suggested hero serve is PATR\u00d3N EL CIELO over ice with a slice of fresh orange.<\/p>\n

Tasting Notes: Offering a light and fresh finish, PATR\u00d3N EL CIELO features deliciously sweet agave flavors and complimentary citrus notes.<\/p>\n

*IWSR 2022<\/p>\n

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Bacardi has announced the launch of PATR\u00d3N EL CIELO, a new ‘game-changing’ prestige silver tequila from the world\u2019s No. 1 selling super-premium tequila.<\/p>\n","protected":false},"author":4,"featured_media":66733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099],"tags":[5000,69,39,12064,13406,1755,303,216],"class_list":["post-66724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","tag-bacardi-global-travel-retail","tag-duty-free","tag-dutyfree","tag-patron-duty-free","tag-patron-el-cielo","tag-patron-tequila","tag-tequila","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=66724"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66724\/revisions"}],"predecessor-version":[{"id":66739,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66724\/revisions\/66739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/66733"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=66724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=66724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=66724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}