{"id":66923,"date":"2023-09-20T14:58:19","date_gmt":"2023-09-20T13:58:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=66923"},"modified":"2023-09-20T14:58:56","modified_gmt":"2023-09-20T13:58:56","slug":"the-macallan-colour-collection-debuts-at-singapore-changi-airport-with-lotte-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/the-macallan-colour-collection-debuts-at-singapore-changi-airport-with-lotte-duty-free\/","title":{"rendered":"The MACALLAN Colour Collection debuts at Singapore Changi Airport with Lotte Duty Free"},"content":{"rendered":"

Together with Changi Airport Group and Lotte Duty Free Singapore, The Macallan has celebrated the launch of its new travel exclusive collection with an exclusive pop-up showcase at Singapore\u2019s Changi Airport, Terminal 3 Departure Hall. At the pop-up, which is running from 1 September to 18 October 2023, travellers can immerse themselves in The Macallan brand story and learn more about the Colour Collection.<\/p>\n

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The Macallan Colour Collection<\/a> is a new range of five exceptional age statement whiskies celebrating the brand\u2019s commitment to natural colour and reflecting the influence of sherry seasoning. From the gold oak of the Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old, the range spans the radiant tones of the whisky spectrum, to showcase the exquisite natural tones derived from maturation in The Macallan\u2019s exceptional sherry seasoned oak casks.<\/p>\n

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The dedicated pop-up for The Macallan Colour Collection at Changi Airport invites travellers to discover the new range through a number of design features and touchpoints that bring to life the story behind the launch and the collaboration with visionary US graphic designer David Carson. The design of the pop-up draws heavily on The Macallan\u2019s refreshed visual identity, showcased for the first time in The Macallan Colour Collection, while also showcasing the works of art specially created by David Carson who took inspiration from Jerez, a singular land of historic vineyards and fine wines where The Macallan\u2019s sherry seasoned oak casks are crafted.<\/p>\n

Shopper engagement is a key part of the pop-up journey, with an interactive augmented reality (AR) experience enabling guests to discover more about The Macallan Colour Collection. By scanning a QR code in-store, travellers can learn the key messages of the collection and discover the different whisky notes for each age statement. Additionally, a profiling tool called \u2018Discover Your Expression\u2019 \u2013 accessible in-store or via mobile devices \u2013 is available to help shoppers easily find their preferred expression.<\/p>\n

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Travellers can indulge in guided tastings and participate in a customised gifting ritual that elevates the overall experience at the point of purchase.<\/p>\n

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Other dedicated pop-ups for The Macallan Colour Collection will be running at airports in five key cities globally \u2013 Los Angeles, New York, Shanghai, Beijing and Sanya. Additionally, a series of immersive art exhibitions celebrating The Macallan\u2019s exclusive partnership with David Carson are taking place in London, Dubai, Shanghai, Los Angeles and Singapore, allowing The Macallan community to be immersed in David\u2019s creativity and experience the elements that inspired the Colour Collection.<\/p>\n

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Together with Changi Airport Group and Lotte Duty Free Singapore, The Macallan has celebrated the launch of its new travel exclusive collection with an exclusive […]<\/p>\n","protected":false},"author":4,"featured_media":66931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[2538,69,39,4356,11839,857,3477,12864,2519,216],"class_list":["post-66923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-changi-airport-group","tag-duty-free","tag-dutyfree","tag-edrington","tag-lotte-duty-free-singapore","tag-singapore-changi-airport","tag-the-macallan","tag-the-macallan-colour-collection","tag-the-macallan-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=66923"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66923\/revisions"}],"predecessor-version":[{"id":66936,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/66923\/revisions\/66936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/66931"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=66923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=66923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=66923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}