{"id":67160,"date":"2023-10-03T10:31:53","date_gmt":"2023-10-03T09:31:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=67160"},"modified":"2023-10-03T10:31:53","modified_gmt":"2023-10-03T09:31:53","slug":"chanel-blends-luxury-sustainability-with-31-le-rouge-lipstick-launch","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/chanel-blends-luxury-sustainability-with-31-le-rouge-lipstick-launch\/","title":{"rendered":"CHANEL blends luxury & sustainability with 31 Le Rouge lipstick launch"},"content":{"rendered":"

31 LE ROUGE. The most exclusive lipstick from the House, inspired by an iconic address: 31 rue Cambon, the birthplace of CHANEL creation.<\/p>\n

<\/p>\n

Four years in the making, it\u2019s being marketed as a \u201clipstick for life\u201d in which the owner can simply purchase refills and pass on the item itself \u201clike an heirloom\u201d.<\/p>\n

The 12 satin-finish shades \u201cdraw from the house\u2019s heritage\u201d. How so? Well, Rouge 2.55, for instance, is the colour of the lining of the 2.55 handbag; Rouge F\u00e9tiche is the colour of the flannel ribbons that Chanel wore around her ankles as a good luck charm when releasing a new collection; and Rouge Beige is a natural beige, a colour Chanel embraced in her collections.<\/p>\n

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As for the formulas, the house flower \u2014 camellia \u2014 is in there, along with maracuja oil and other skincaring ingredients. The company claims that \u201cimmediately upon application, lips look defined for up to 8 hours. After four weeks, they have a more sculpted shape. Lips are also left firmer, smoother, plumper, and more beautiful\u201d.<\/p>\n

Meanwhile, the all-important glass lipstick case is inspired by Gabrielle Chanel\u2019s mirrored staircase at 31 Rue Cambon in Paris. And it\u2019s actually the first Chanel lipstick to feature glass packaging with the glass faceted to resemble that staircase.<\/p>\n

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In fact, the case is why the product had such a long lead time with it taking four years to turn the \u201cseemingly fragile case into a sturdy one, a true technical feat that was achieved without compromising on aesthetics\u201d.<\/p>\n

Chanel worked with a master glassmaker from Japan to carve it and said glass also replaces other more standard materials in this case, a first for this type of design.<\/p>\n

As well as being refillable, further sustainability elements come through given that the packaging contains no plastic.<\/p>\n

That also adds to the luxury feel, as do the price tags. The lipstick retails at \u00a3140 with refills costing \u00a365 and kits coming in at \u00a3315.<\/p>\n

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31 LE ROUGE. The most exclusive lipstick from the House, inspired by an iconic address: 31 rue Cambon, the birthplace of CHANEL creation.<\/p>\n","protected":false},"author":4,"featured_media":67169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7093,7084,7086,7085],"tags":[13475,45,13476,3891,2490,7441,44,69,39,85,715,216],"class_list":["post-67160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-31-le-rouge","tag-beauty","tag-chanel-31-le-rouge","tag-chanel-beaute-duty-free","tag-chanel-beauty","tag-chanel-lipstick","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-make-up","tag-makeup","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=67160"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67160\/revisions"}],"predecessor-version":[{"id":67178,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67160\/revisions\/67178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/67169"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=67160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=67160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=67160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}