{"id":67318,"date":"2023-10-10T11:44:01","date_gmt":"2023-10-10T10:44:01","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=67318"},"modified":"2023-10-10T11:44:01","modified_gmt":"2023-10-10T10:44:01","slug":"victorinox-offers-geneva-airport-travellers-personalised-swiss-army-knives-travel-gear","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/victorinox-offers-geneva-airport-travellers-personalised-swiss-army-knives-travel-gear\/","title":{"rendered":"VICTORINOX offers Geneva airport travellers personalised Swiss Army Knives & Travel Gear"},"content":{"rendered":"

Victorinox has teamed up with Lagard\u00e8re Travel Retail to launch a specially developed personalization pop-up concept in the central square at Geneva Airport.<\/p>\n

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Running from 26th September to 30th October, the pop-up invites travellers to learn about the history of the Original Swiss Army Knife maker and primarily highlights products from Victorinox\u2019s Swiss Army Knife and Travel Gear ranges. To drive engagement, a complimentary engraving service is available for travellers wishing to personalize their Swiss Army Knife or Travel Gear purchases.<\/p>\n

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In addition to exploring Victorinox\u2019s Swiss Army Knife and Travel Gear collections, travellers can also discover Victorinox\u2019s fragrance lines via a sensory journey bar. This unique, immersive experience enables travelers to explore various Victorinox fragrances in a multi-sensory environment while offering a memorable, personalized fragrance selection process.<\/p>\n

The multi-category concept, the first of its kind for Victorinox in global travel retail, underlines the brand\u2019s premium positioning and kicks off a new strategy which will see the brand reinforce its global footprint in the channel by further connecting with the end-consumer.<\/p>\n

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Victorinox Senior Sales Manager Travel Retail & Fragrances \u2013 EMEA Florent Breton commented: \u201cIn collaboration with our partner Lagard\u00e8re Travel Retail, we have designed a strong concept which offers consumers a unique experience and the opportunity to dive into the world of Victorinox at Geneva Airport. This is the first-ever pop-up specially developed for the travel retail channel and Geneva Airport, in the home country of the Swiss Army Knife, is the ideal place to host it. Our goal for this activation goes beyond just selling our products, we want to further build our premium brand awareness, satisfy our highly loyal fan-base and above all share our stories and all the little details which make our brand unique.\u201d<\/em><\/p>\n

Lagard\u00e8re Travel Retail Switzerland CEO Pascal Le Droff said: \u201cLagard\u00e8re Travel Retail has always placed the notion of local authenticity at the heart of its commercial strategy. We are proud to partner with iconic Swiss brand Victorinox to offer Geneva International Airport customers the very best in Swiss products. The exclusive multi-category pop-up is part of Lagard\u00e8re Travel Retail Switzerland’s drive to exceed the expectations of Geneva Airport passengers in terms of customer experience, by promoting the local offer with a creative concept.\u201d<\/em><\/p>\n

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Victorinox has teamed up with Lagard\u00e8re Travel Retail to launch a specially developed personalization pop-up concept in the central square at Geneva Airport.<\/p>\n","protected":false},"author":4,"featured_media":67323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7088,7095,1,477,7093,7100,7094,7096],"tags":[65,69,39,1772,1544,216,3628,10585,13515],"class_list":["post-67318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-fashion","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-toys-gifts","category-watches","category-writing-instruments","tag-accessories","tag-duty-free","tag-dutyfree","tag-geneva-airport","tag-lagardere-travel-retail","tag-travel-retail","tag-victorinox","tag-victorinox-duty-free","tag-victorinox-swiss-army-knife"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=67318"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67318\/revisions"}],"predecessor-version":[{"id":67341,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67318\/revisions\/67341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/67323"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=67318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=67318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=67318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}