{"id":67528,"date":"2023-10-18T12:59:41","date_gmt":"2023-10-18T11:59:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=67528"},"modified":"2023-10-18T12:59:41","modified_gmt":"2023-10-18T11:59:41","slug":"drunk-elephant-skincare-touches-down-at-airports-in-the-americas","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/drunk-elephant-skincare-touches-down-at-airports-in-the-americas\/","title":{"rendered":"Drunk Elephant skincare touches down at airports in the Americas"},"content":{"rendered":"

Shiseido Travel Retail has accelerated the expansion of Drunk Elephant with the successful launch of the leading prestige skincare brand in Americas travel retail at 11 counters, marking an important milestone in the brand\u2019s global development.<\/p>\n


\nDrunk Elephant is an ingredient-elimination philosophy for a total skin reset. Founded by Tiffany Masterson, Drunk Elephant\u2019s products are formulated with research-backed ingredients so they work in harmony with skin due to skin-friendly pH, smaller (more absorbable) molecular size, and ingredients the skin can easily recognize \u2013 delivering clinically proven results. All Drunk Elephant formulations are 100% free of essential oils, drying alcohols, silicones, chemical sunscreens, fragrances\/dyes, and SLS, the six categories of ingredients the brand believes are at the root of almost every skin issue (they call them the Suspicious 6), so that skin can reset to its healthiest, most balanced state.<\/p>\n

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Since launching in travel retail Asia, and Europe in 2021, Drunk Elephant has gained a key new audience of global travelers. Following the initial travel retail roll-out, the brand made its highly anticipated entry into its home country in December 2022, with flagship openings at Los Angeles (LAX), New York John F. Kennedy (JFK) and San Francisco (SFO) international airports in the USA.<\/p>\n

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In 2023, Drunk Elephant celebrated a succession of key openings across Canada and South America, bringing Drunk Elephant to travelers in Toronto, Vancouver, Mexico City and S\u00e3o Paulo airports. Further US airport openings in Boston and Dallas bring the brand\u2019s total footprint in Americas travel retail to 11 counters till date, with more to come in 2024.<\/p>\n

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Vincent Baland, Vice President Travel Retail West at Shiseido Travel Retail, commented: \u201cFollowing its introduction to travelers in Asia and Europe, Drunk Elephant is primed to unlock the great potential that we see in the strategic travel retail Americas market. The brand attracts a loyal fan base, and we hope to leverage this dynamic momentum, presence and awareness in its home region to further develop Drunk Elephant in 2024.<\/em><\/p>\n

\u201cOur investment into Drunk Elephant\u2019s expanding global footprint, diverse product offering and vibrant traveler experience is set to further strengthen brand equity, improving sustainable sales growth for the long term. We are confident about the outlook for Drunk Elephant and remain committed to building the brand\u2019s travel retail presence in a selective, visible way.\u201d<\/em><\/p>\n

Skin\u2019s Happy Place<\/strong><\/p>\n

The counters welcome travelers to \u201cSkin\u2019s Happy Place\u201d for product discovery through the brand\u2019s signature Smoothie Bar. The product showcase includes fan favorites, such as Protini Polypeptide Cream, Lala Retro Whipped Cream, and 2023 launches, A-Shaba Complex Eye Serum and Bouncy Brightfacial. Travel-friendly sets like The Littles, which include essentials to cleanse, exfoliate, hydrate, and brighten skin morning and night, and travel exclusives such as the \u201cWhen in Roam\u201d set are also available.<\/p>\n

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Mixing up a successful campaign at S\u00e3o Paulo\u2013Guarulhos Airport Drunk Elephant\u2019s colorful launch activation in Sao Paulo Sao Paulo<\/p>\n

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Drunk Elephant\u2019s launch in S\u00e3o Paulo\u2013Guarulhos Airport was supported by a full 360-degree activation, in collaboration with Dufry, including an eye-catching, interactive pop-up animation and digital campaign across the retailer\u2019s e-commerce and social media platforms. The brand\u2019s bright colors and playful neon signage illuminated the retail space, inviting travelers to explore the Drunk Elephant product universe and experiences. In the mixing zone, visitors could create personalized smoothies based on their skin\u2019s needs via the Smoothie iPad app, celebrating the Drunk Elephant philosophy of \u2018Mixing is the New Layering\u2019, while in the Suspicious 6 corner, they could learn more about what Drunk Elephant considers to be skin sensitizers. The campaign generated an impressive 6.9 million digital impressions and reached 3.5 million passengers in-store in one month.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shiseido Travel Retail has accelerated the expansion of Drunk Elephant with the successful launch of the leading prestige skincare brand in Americas travel retail at […]<\/p>\n","protected":false},"author":4,"featured_media":67534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[497,377,45,10548,10550,963,69,39,1366,13558,13559,13557,3997,92,216],"class_list":["post-67528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-airport-duty-free","tag-airport-shopping","tag-beauty","tag-drunk-elephant","tag-drunk-elephant-duty-free","tag-dufry","tag-duty-free","tag-dutyfree","tag-los-angeles-lax","tag-new-york-john-f-kennedy-jfk","tag-san-francisco-sfo","tag-sao-paulo-guarulhos-airport","tag-shiseido-travel-retail","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=67528"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67528\/revisions"}],"predecessor-version":[{"id":67597,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67528\/revisions\/67597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/67534"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=67528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=67528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=67528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}