{"id":67651,"date":"2023-10-20T11:26:09","date_gmt":"2023-10-20T10:26:09","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=67651"},"modified":"2023-10-20T11:26:09","modified_gmt":"2023-10-20T10:26:09","slug":"experience-space-at-copenhagen-airport-takes-travellers-on-a-tax-free-sensory-ride","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/experience-space-at-copenhagen-airport-takes-travellers-on-a-tax-free-sensory-ride\/","title":{"rendered":"‘Experience Space’ at Copenhagen Airport takes travellers on a Tax Free sensory ride"},"content":{"rendered":"

A new and truly unique experience is awaiting the travellers at Copenhagen Airport. Gebr. Heinemann has created its first \u201cExperience Space\u201d, which centres all around the overarching topic of \u201cfluid perspectives\u201d and invites the visitors to enjoy cutting edge innovation with lift and learn technology, interactive digital screens and a digital floor as well as highly immersive visual and sound elements. The \u201cExperience Space\u201d is located within the TAX FREE store at Copenhagen Airport.<\/p>\n

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Travellers are invited on a multi-sensory and interactive journey<\/strong><\/p>\n

One step on the floor and the travelers see the water move beneath them, one wave of the hand and the water changes direction on the multiple digital screens surrounding them. When the visitors lift the model of a water drop presented throughout the space, the screens show them details on the important role that water plays for Denmark with its 8.750 km of coastline and for the capital Copenhagen with its high-quality tap water and exciting projects like underwater gardening. All the while hearing the soothing sound of flowing water. The new \u201cExperience Space\u201d at Copenhagen Airport invites the travellers on a multi-sensory, interactive and engaging journey showcasing innovative and agile digital elements.<\/p>\n

Five brands \u2013 Narciso Rodriguez, Talisker Wilder Seas, Absolut Vodka as well as the two Danish sunglass brands MessyWeekend and James Ay<\/strong> \u2013 are presented within the space, showcasing their connection to water and the environment. Through the lift and learn technology the visitors can gain a deeper knowledge and a connection to the brands and their products. For example, they can learn that a \u00a33 donation from every sold bottle of Talisker Wilder Seas Whiskey is made to help protect the oceans. Or that all James Ay eyewear is made from Mazzucchelli M49, a material of which 90% can be converted to natural gasses and the remaining share turns into water and biomass. Furthermore, a special treat for all senses is offered by Narciso Rodriguez. To not only smell but really experience the new \u201call of me\u201d fragrance for women with notes of rose, the visitor can taste a drink which is made of roses as well. The brands that are presented in the \u201cExperience Space\u201d will be switched regularly.<\/p>\n

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S\u00f6ren Borch, Director Sales Experience & Excellence at Gebr. Heinemann, says: \u201cWe promise the travellers unforgettable experiences as a part of our mission statement to turn travel time into valuable time. Our new \u2018Experience Space\u201d is another proof point of how we bring our promises to the shop floor \u2013 in this case with an interactive and inspiring consumer experience that delivers a unique shopping proposition. It is multi-dimensional, agile and programmed to continuously reinvent itself to stay in touch with the changing consumer expectations. After the launch in Copenhagen, there is still more to come in other locations.\u201d<\/em><\/p>\n

Katrin Bamler, Managing Director of Gebr. Heinemann in Copenhagen, adds: \u201cWe are very happy to present this amazing new concept to the travellers. I have never seen anything like it, and I think that it offers the perfect mix of content, excitement and shopping opportunity. We share a longstanding and very trustful partnership with Copenhagen Airport and are delighted that they embarked on this new adventure with us.\u201d<\/em><\/p>\n

\u00c5sa S\u00f6derberg, Head of Sales & Ecommerce at Copenhagen Airports A\/S, comments: \u201cAt Copenhagen Airport, we always strive to give our passengers an extraordinary experience. The new \u201cExperience space\u201d provides new forms of interaction and inspiration between brands and customers and we are pleased Gebr. Heinemann chose Copenhagen Airport for the launch of the new concept. The area will focus on brands that can deliver an extraordinary experience and gives smaller local Danish brands the opportunity to reach a wider audience. Our experience shows that unique experiences and good service are closely linked with increased sales and something that passengers today expect from traditional retail.\u201d<\/em><\/p>\n

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A new and truly unique experience is awaiting the travellers at Copenhagen Airport. Gebr. Heinemann has created its first \u201cExperience Space\u201d, which centres all around […]<\/p>\n","protected":false},"author":4,"featured_media":67657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7095,1,477,7093,7099,7092,7094,7098,7097,7096],"tags":[3132,627,1419,69,39,4351,1385,13572,13571,653,13570,216],"class_list":["post-67651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-sunglasses-eyewear","category-watches","category-wine-champagne","category-wines-spirits","category-writing-instruments","tag-absolut-vodka","tag-copenhagen-airport","tag-copenhagen-tax-free","tag-duty-free","tag-dutyfree","tag-gebr-heinemann","tag-heinemann-duty-free","tag-james-ay","tag-messyweekend","tag-narciso-rodriguez","tag-talisker-wilder-seas","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=67651"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67651\/revisions"}],"predecessor-version":[{"id":67666,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/67651\/revisions\/67666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/67657"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=67651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=67651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=67651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}