{"id":68238,"date":"2023-11-21T11:51:41","date_gmt":"2023-11-21T11:51:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=68238"},"modified":"2023-11-21T11:51:41","modified_gmt":"2023-11-21T11:51:41","slug":"make-life-pop-champagne-piaff-launches-in-duty-free-across-uk-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/make-life-pop-champagne-piaff-launches-in-duty-free-across-uk-airports\/","title":{"rendered":"Make Life Pop: Champagne PIAFF launches in duty-free across UK airports"},"content":{"rendered":"

Loch Lomond Group has partnered with Avolta to introduce Champagne PIAFF into the travel retail channel. The brand\u2019s distinctively vibrant and modern personality will be brought to life at Avolta locations across the UK from October onwards, culminating in a large-scale contentainment activation at London Heathrow Terminal 5.<\/p>\n

<\/p>\n

The first new Champagne house to emerge in 50 years, Champagne PIAFF is positioned at the intersection of a centuries-old, tradition-rich category and a new generation of consumers with evolving expectations of luxury and less rigid approaches to consumption.<\/p>\n

Produced in the heart of \u00c9pernay, it is elegant yet playful and with the skill and expertise passed down through five generations, Head Wine Maker Maxime Mansard brings a refreshing style.<\/p>\n

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With the name PIAFF originating from a dressage move, it\u2019s no wonder the brand is at the forefront of some of the world\u2019s most exciting and dynamic equestrian events, including sponsorship of the Longines Global Champions Tour.<\/p>\n

The Loch Lomond Group acquired Champagne PIAFF in 2021, and with the travel retail industry bouncing back to pre-2019 levels, is timing its launch into the channel as the Champagne category is set for significant growth. In October, the first of several activations in Champagne PIAFF\u2019s Avolta roadshow took place at London Stansted Airport, featuring a tasting bar and promotional offers. The next stop in the roadshow will be London Gatwick North Terminal, before a High-Profile Promotion (HPP) opens for the duration of December at London Heathrow T5.<\/p>\n

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Luke Maga, Managing Director, Global Travel Retail at Loch Lomond Group, commented: \u201cAs the second largest global export market for Champagne globally, the UK is a key location in Champagne PIAFF\u2019s growth plans. We\u2019re therefore delighted to have such a strong partnership with Avolta and a programme of shopper engagement across their UK locations which is set to provide a powerful launchpad in travel retail for this truly distinctive brand.\u201d<\/em><\/p>\n

Laura Head, Business Development Director at Champagne PIAFF, added: \u201cWith our highly anticipated launch into global travel retail, we can\u2019t think of a better way to showcase the brand. Our ethos is to \u201cMake Life Pop\u201d and we\u2019ve been working closely with Avolta to bring this to life in eye-catching activations around the UK. Champagne PIAFF is making great strides and has some amazing associations, and our new partnership with Avolta is really helping to cement our position in the category.\u201d<\/em><\/p>\n

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The Champagne PIAFF range features three Cuv\u00e9es \u2013 Brut NV, Brut Ros\u00e9 NV and the Blanc de Blancs. All three cuvees are medal winners with the Ros\u00e9 also making it into the Wine Merchants Top 100 wines this year.<\/p>\n

BRUT NV<\/strong><\/p>\n

GRAPE: 35% Pinot Noir, 30% Pinot Meunier, 35% Chardonnay<\/p>\n

VINEYARD: Marne River Valley<\/p>\n

TASTE: Initial brioche on the nose leading to pear and apple notes, highlighted by a magnificent, persistent mousse.<\/p>\n

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ROS\u00c9 NV<\/strong><\/p>\n

GRAPE : 50% Pinot Noir, 30% Pinot Meunier, 20% Chardonnay<\/p>\n

VINEYARD: Marne River Valley<\/p>\n

TASTE: Fresh strawberry aromas with a hint of cassis, leading to elements of red fruits and strawberry in perfect harmony on the palate.<\/p>\n

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BLANC DE BLANCS<\/strong><\/p>\n

GRAPE : 100% Chardonnay<\/p>\n

VINEYARD : C\u00f4te des Blancs<\/p>\n

TASTE: A delicate yet persistent mousse highlights soft floral notes on the nose with a hint of almonds and fresh hazelnuts.<\/p>\n

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Loch Lomond Group has partnered with Avolta to introduce Champagne PIAFF into the travel retail channel. The brand\u2019s distinctively vibrant and modern personality will be […]<\/p>\n","protected":false},"author":4,"featured_media":68247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7098,7097],"tags":[13486,4541,13673,13674,69,39,5203,7074,5029,216],"class_list":["post-68238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-wine-champagne","category-wines-spirits","tag-avolta","tag-champagne-duty-free","tag-champagne-piaff","tag-champagne-piaff-duty-free","tag-duty-free","tag-dutyfree","tag-loch-lomond-group","tag-london-gatwick-north-terminal","tag-london-heathrow-terminal-5","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=68238"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68238\/revisions"}],"predecessor-version":[{"id":68258,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68238\/revisions\/68258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/68247"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=68238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=68238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=68238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}