{"id":68835,"date":"2023-12-20T14:22:17","date_gmt":"2023-12-20T14:22:17","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=68835"},"modified":"2023-12-20T14:22:55","modified_gmt":"2023-12-20T14:22:55","slug":"duty-free-americas-unwraps-holiday-season-red-carpet-fragrance-promotions","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/duty-free-americas-unwraps-holiday-season-red-carpet-fragrance-promotions\/","title":{"rendered":"Duty Free Americas unwraps Holiday Season \u2018Red Carpet\u2019 fragrance promotions"},"content":{"rendered":"

Duty Free Americas (DFA), the largest travel retailer in the Western Hemisphere, is hosting a series of high-impact, immersive fragrance activations throughout the holiday season.<\/p>\n

Affirming its status as the partner of choice for the prestige beauty category, Duty Free Americas has teamed up with airports including Miami, Hartsfield-Jackson Atlanta, Tocumen and Punta Cana International Airports to bring trend-led fragrance releases to life.<\/p>\n

World renowned and niche brands including Chanel, Gucci, Versace, Carolina Herrera and Perry Ellis are all long-term partners of Duty Free Americas choosing to collaborate with the retailer this Christmas.<\/p>\n

The December \u2018Red Carpet\u2019 activations spotlight highly desirable, limited-edition releases through Duty Free America\u2019s strategic 360-degree approach. Compelling displays, pop-ups, luxury beauty kiosks, bold wraps and innovative floor graphics all drive shopper engagement. Striking digital campaigns are live at key locations to further generate footfall.<\/p>\n

Expert Duty Free Americas beauty ambassadors are on-hand across the region to provide personalised beauty advice to travellers and support them on their fragrance journey. This is part of Duty Free America\u2019s wider concierge approach to offer the best possible service to travellers.<\/p>\n

Engaging the senses<\/strong>
\nEvery activation has been designed to bring each fragrance to life, engaging all five senses in a distinct brand experience.<\/p>\n

Chanel is first to receive the red carpet treatment with a major presence across Miami and Atlanta International Airports. Showcased fragrances include the iconic Chanel No. 5, Chanel Chance Eau Fra\u00eeche Eau De Parfum, Chanel Chance Eau Vive Eau De Toilette, and Chanel Coco Mademoiselle Body Oil and Body lotion. The elegant yet whimsical pop up positions Chanel as the ultimate luxury fragrance gift.<\/p>\n

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Meanwhile Gucci Beauty fragrance has introduced the new Gucci Flora Gorgeous Magnolia Eau de Parfum. Travellers are invited to discover the enchanting world of Gucci Flora in Miami, Hartsfield-Jackson Atlanta and Punta Cana International Airports\u2019.<\/p>\n

Versace Holiday Campaign reimagines opulent jewel tones across digital and static displays and 360 columns. A highlight is the attention-grabbing beauty kiosk at Tocumen International Airport Terminal 2, designed to give the fragrance unrivalled prominence and promote sampling in a luxurious environment.<\/p>\n

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Carolina Herrera is given a dramatic makeover for the season, clad in a festive, cheerful red accompanied by \u2018Happy Holidays\u2019 messaging to promote gifting. The iconic Good Girl and Bad Boy fragrance holiday campaign runs across Miami, Tocumen, Washington Dulles, and Punta Cana International Airport.<\/p>\n

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Other activities include a Narciso Rodriguez All of Me pop-up at JFK Terminal 7 Main Store in New York, and Perry Ellis Sky Red cashier wraps at Tocumen International Airports.<\/p>\n

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\u201cDuty Free Americas is a powerhouse player in luxury fragrance retailing, as the breadth and depth of these dynamic \u2018Red Carpet\u2019 activations show,\u201d said Joseph Falic, Duty Free Americas Vice President.<\/p>\n

\u201cFrom our innovative, immersive pop-ups to the incredible service offered by our expert beauty concierge, there\u2019s a reason so many brands choose us as their retailer of choice in the channel.<\/p>\n

\u201cI\u2019m proud of the efforts of our entire team across the region as they work to make the holiday season a magical one for our brand partners and our travellers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Duty Free Americas (DFA), the largest travel retailer in the Western Hemisphere, is hosting a series of high-impact, immersive fragrance activations throughout the holiday season.<\/p>\n","protected":false},"author":3,"featured_media":68850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7084,7086,7085],"tags":[5891,698,1086,941,69,5487,1625,216],"class_list":["post-68835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-dfa","tag-duty-free-americas","tag-duty-free-beauty","tag-duty-free-perfume","tag-duty-free","tag-miami-airport","tag-panama-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=68835"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68835\/revisions"}],"predecessor-version":[{"id":68851,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68835\/revisions\/68851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/68850"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=68835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=68835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=68835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}