Launched in partnership with DFS, Chlo\u00e9 Atelier des Fleurs has made its debut at Los Angeles International Airport, marking the collection\u2019s entry into the North American Travel Retail market.<\/p>\n
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To commemorate the launch, customers are invited to partake in an immersive experience, interacting with key highlights from the collection through the Ateliers des Fleurs Trolley. The activation also included a dedicated Chlo\u00e9 fragrances gondola and a bespoke gifting station.<\/p>\n
Building on the successful debut of Chlo\u00e9 Atelier des Fleurs at Los Angeles International Airport, Coty also expanded the collection\u2019s footprint into Latin America last month, launching a presence at Terminal 3 of S\u00e3o Paulo\/Guarulhos International Airport in Brazil, in partnership with Dufry Americas. Customers were able to directly interact with the fragrance through an immersive trolley display, discovering an array of different scents and participating in a calligraphy event to personalize their fragrances with the Chlo\u00e9 Alphabet. These engaging activations, situated in prime locations at both the Departures and Arrivals areas, provided consumers with a memorable experience and resulted in exceptional visibility for the brand.<\/p>\n
\u201cThe beauty market in the Americas is highly dynamic and ever evolving. We are delighted to introduce the Chlo\u00e9 Atelier des Fleurs collection to more Travel Retail locations in the region. With the launch at S\u00e3o Paulo\/Guarulhos International Airport marking the first time the collection is available to consumers in Brazil, this signifies an important milestone as we continue to bolster our footprint in the market,\u201d<\/em> said Diego Artola-Villanueva, Vice President Travel Retail Americas. He went on to say: \u201cThese launches are further testament to our commitment to innovation and premiumization, as well as our ability to create exciting activations and immersive experiences that enable our consumers to directly engage with our products across multiple touch points. We plan to double Chlo\u00e9 Atelier des Fleurs\u2019 already considerable presence in Travel Retail Worldwide over the next three years and continue to upscale our ability to meet diverse Travel Retail consumer needs and preferences.\u201d<\/em><\/p>\n The launches underscore Coty\u2019s commitment to expanding Chlo\u00e9\u2019s Atelier des Fleurs\u2019 footprint across Travel Retail Americas, and demonstrate the Company\u2019s focus, targeting strong growth in fragrances across key categories and geographies. This approach is anchored by additional innovations in the pipeline, such as Chlo\u00e9\u2019s three new vegan scents for Atelier Des Fleurs, crafted with 100% natural-origin ingredients and naturally derived alcohol, further enhancing the brand’s commitment to sustainable and luxurious fragrances.<\/p>\n","protected":false},"excerpt":{"rendered":" Launched in partnership with DFS, Chlo\u00e9 Atelier des Fleurs has made its debut at Los Angeles International Airport, marking the collection\u2019s entry into the North […]<\/p>\n","protected":false},"author":4,"featured_media":68907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7086],"tags":[13781,4967,73,110,13782,69,39,56,3680,43,5703,216],"class_list":["post-68906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-chloe-atelier-des-fleurs","tag-chloe-fragrances","tag-coty","tag-dfs","tag-dufry-americas","tag-duty-free","tag-dutyfree","tag-fragrance","tag-los-angeles-international-airport","tag-perfume","tag-sao-paulo-guarulhos-international-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=68906"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68906\/revisions"}],"predecessor-version":[{"id":68938,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68906\/revisions\/68938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/68907"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=68906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=68906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=68906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}